|SCIENTIFIC DISCIPLINARY SECTOR||SECS-P/08|
Contemporary tourism trends and the growing competitive pressure make it necessary for tourism companies and destinations to design and implement effective marketing strategies, to identify, acquire and retain tourism demand. The course explores this topic introducing models and tools of tourism marketing.
The course aims to provide students with the knowledge and skills needed to understand the role and contents of marketing in the management of tourism firms and destinations.
Students are expected to be familiar with concepts such as:
Lectures are integrated with seminars with professionals.
Attendance is not compulsory; students can choose to study the syllabus for attending or non-attending students (see below). Furthermore, a special syllabus – fully in English and for non-attending students only – is available to incoming foreign students on request.
For foreign students studying the Italian programme
For incoming foreign students studying the English programme (non-attending only)
Office hours: In Imperia: on Tuesdays at 4 p.m. during the first semester; check in Aulaweb in the second semester In Savona: on Fridays at 4 p.m. during the first semester; check in Aulaweb in the second semester In Genoa: on Thursdays at 10 a.m. Online meetings are also available, on request.
4th October 2022
Written exam with open-ended questions.
Due to the covid-19 emergency, the written exam may be replaced by an oral interview or a mixed exam (test+interview).
In case of exam failure, students cannot take the exam on the following call (appello) and need to skip a date. The can take the exam on the following call if that call belongs to another exam session.
If students do not accept a positive grade (18 or more), they can retry the exam on the following call.
Incoming mobility students do not have to skip a call in case of failure.
Questions will explore both teorethical and applied aspects of the subject. The student is expected not only to know the core concepts of the discipline, but also to be able to apply them to real situations, making reference to cases explored during classes or to original examples.