CODE 101779 ACADEMIC YEAR 2023/2024 CREDITS 5 cfu anno 2 DESIGN PRODOTTO EVENTO 11440 (LM-12) - GENOVA SCIENTIFIC DISCIPLINARY SECTOR ICAR/17 LANGUAGE Italian TEACHING LOCATION GENOVA SEMESTER 1° Semester MODULES Questo insegnamento è un modulo di: WEB DESIGN WORKSHOP TEACHING MATERIALS AULAWEB AIMS AND CONTENT TEACHING METHODS Lectures, case studies, exercises SYLLABUS/CONTENT The course is divided into two parts. In the first part, the course will focus on understanding the specifics of web communication and copywriting. The second part of the course will focus on the study of the individual platforms and the ways in which companies communicate with their customers. Particular attention will be given to the online communication plan, tools, brand reputation and social media monitoring. RECOMMENDED READING/BIBLIOGRAPHY The texts will be indicated during the lessons TEACHERS AND EXAM BOARD MICHELA SCAGLIONE LUCA SABATINI Ricevimento: Preferably by appointment (luca.sabatini@unige.it) Exam Board ANDREA VIAN (President) FEDERICA DELPRINO MICHELA SCAGLIONE GIOVANNA TAGLIASCO CHIARA OLIVASTRI (President Substitute) LUCA SABATINI (President Substitute) LESSONS LESSONS START https://corsi.unige.it/9007/p/studenti-orario Class schedule The timetable for this course is available here: Portale EasyAcademy EXAMS EXAM DESCRIPTION For attending students, on-going checks are provided. During the course each student will have to develop and manage (on paper or in practice) the communication of events or products For non-attending students, the exam will be oral (on the program agreed with the teacher)
