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CODE 101779
ACADEMIC YEAR 2023/2024
CREDITS
SCIENTIFIC DISCIPLINARY SECTOR ICAR/17
LANGUAGE Italian
TEACHING LOCATION
  • GENOVA
SEMESTER 1° Semester
MODULES Questo insegnamento è un modulo di:
TEACHING MATERIALS AULAWEB

AIMS AND CONTENT

TEACHING METHODS

Lectures, case studies, exercises

SYLLABUS/CONTENT

The course is divided into two parts.
In the first part, the course will focus on understanding the specifics of web communication and copywriting.

The second part of the course will focus on the study of the individual platforms and the ways in which companies communicate with their customers. Particular attention will be given to the online communication plan, tools, brand reputation and social media monitoring.

 

RECOMMENDED READING/BIBLIOGRAPHY

The texts will be indicated during the lessons

TEACHERS AND EXAM BOARD

Exam Board

ANDREA VIAN (President)

FEDERICA DELPRINO

MICHELA SCAGLIONE

GIOVANNA TAGLIASCO

CHIARA OLIVASTRI (President Substitute)

LUCA SABATINI (President Substitute)

LESSONS

Class schedule

L'orario di tutti gli insegnamenti è consultabile all'indirizzo EasyAcademy.

EXAMS

EXAM DESCRIPTION

For attending students, on-going checks are provided. During the course each student will have to develop and manage (on paper or in practice) the communication of events or products

For non-attending students, the exam will be oral (on the program agreed with the teacher)