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CODE 60024
ACADEMIC YEAR 2024/2025
CREDITS
SCIENTIFIC DISCIPLINARY SECTOR SECS-P/08
LANGUAGE Italian
TEACHING LOCATION
  • GENOVA
SEMESTER 1° Semester
SECTIONING Questo insegnamento è diviso nelle seguenti frazioni:
  • A
  • B
  • PREREQUISITES
    Propedeuticità in ingresso
    Per sostenere l'esame di questo insegnamento è necessario aver sostenuto i seguenti esami:
    Propedeuticità in uscita
    Questo insegnamento è propedeutico per gli insegnamenti:
    TEACHING MATERIALS AULAWEB

    OVERVIEW

    The course aims to introduce students to strategic management. Major topics of the course are the nature of the firm, the external and internal environmental analysis, competitive and corporate strategies, the management of some of the corporate functions (operations, finance, R&D).

    AIMS AND CONTENT

    LEARNING OUTCOMES

    The course aims to introduce students to strategic management. Major topics of the course are the nature of the firm, the external and internal environmental analysis, competitive and corporate strategies, the management of some of the corporate functions (operations, finance, R&D).

    AIMS AND LEARNING OUTCOMES

    The course aims at introducing the student to strategic management, providing the concepts, frameworks and techniques useful to make correct firm’s strategic decisions. In particular, the focus of the course are the relationships between firms and their competitive environment, together with their resources and capabilities, in order to obtain a competitive advantage. The topics of the course will be useful for the other management courses focused on organisation, marketing, international mamagement, finance.

    TEACHING METHODS

    Traditional lectures.

    SYLLABUS/CONTENT

    Part I: The company

    • Company's goals
    • Mission, vision and strategy

    Part II: The environment analysis and the competitive advantage

    • The general environment
    • The competitive environment
    • Resources and competences
    • The competitive advantage
    • Value creation
    • Business strategies
    • Corporate strategies

    Part III: Funcions

    • Production management
    • Logistics management
    • Finance management
    • R&D management

    Parte IV: Focuses

    • Services management
    • SMEs management

    RECOMMENDED READING/BIBLIOGRAPHY

    Genco C., Calvelli A., Fondamenti di gestione strategica delle imprese, Giappichelli, 2018.

    Integrative materials on Aulaweb.

    For students wishing to study on English textbook:

    Grant R. (2013), Contemporary Strategy Analysis, 8th Edition, Wiley (details on the chapters to study will be provided on reques).

    TEACHERS AND EXAM BOARD

    LESSONS

    LESSONS START

    First semester

    Class schedule

    BUSINESS MANAGEMENT B

    EXAMS

    EXAM DESCRIPTION

    Written assessment.

    ASSESSMENT METHODS

    Written test with open-ended questions.

    Foreign students are free to study on Italian or English textbooks.

    FURTHER INFORMATION

    At the end of the course, students should be able to recognize and/or use the main strategic analysis tools and to solve basic case studies.