OVERVIEW

The course aims to introduce students to strategic management. Major topics of the course are the nature of the firm, the external and internal environmental analysis, competitive and corporate strategies, the management of some of the corporate functions (operations, finance, R&D).

AIMS AND CONTENT

LEARNING OUTCOMES

The course aims to introduce students to strategic management. Major topics of the course are the nature of the firm, the external and internal environmental analysis, competitive and corporate strategies, the management of some of the corporate functions (operations, finance, R&D).

AIMS AND LEARNING OUTCOMES

The course aims at introducing the student to strategic management, providing the concepts, frameworks and techniques useful to make correct firm’s strategic decisions. In particular, the focus of the course are the relationships between firms and their competitive environment, together with their resources and capabilities, in order to obtain a competitive advantage. The topics of the course will be useful for the other management courses focused on organisation, marketing, international mamagement, finance.

TEACHING METHODS

Traditional lectures.

SYLLABUS/CONTENT

Part I: The company

• Company's goals
• Mission, vision and strategy

Part II: The environment analysis and the competitive advantage

• The general environment
• The competitive environment
• Resources and competences
• The competitive advantage
• Value creation
• Business strategies
• Corporate strategies

Part III: Funcions

• Production management
• Logistics management
• Finance management
• R&D management

Parte IV: Focuses

• Services management
• SMEs management

RECOMMENDED READING/BIBLIOGRAPHY

Genco C., Calvelli A., Fondamenti di gestione strategica delle imprese, Giappichelli, 2018.

Integrative materials on Aulaweb.

For students wishing to study on English textbook:

Grant R. (2013), Contemporary Strategy Analysis, 8th Edition, Wiley (details on the chapters to study will be provided on reques).

TEACHERS AND EXAM BOARD

Exam Board

LARA PENCO (President)

CAROLINA BRUZZI (President Substitute)

LESSONS

LESSONS START

First semester

Class schedule

BUSINESS MANAGEMENT B

EXAMS

EXAM DESCRIPTION

Written assessment.

ASSESSMENT METHODS

Written test with open-ended questions.

Foreign students are free to study on Italian or English textbooks.

Exam schedule

FURTHER INFORMATION

At the end of the course, students should be able to recognize and/or use the main strategic analysis tools and to solve basic case studies.