CODE 114896 ACADEMIC YEAR 2024/2025 CREDITS 8 cfu anno 1 POLITICHE, GOVERNANCE E INFORMAZIONE DELLO SPORT 11633 (L-36) - GENOVA SCIENTIFIC DISCIPLINARY SECTOR L-LIN/12 LANGUAGE English TEACHING LOCATION GENOVA SEMESTER Annual TEACHING MATERIALS AULAWEB AIMS AND CONTENT AIMS AND LEARNING OUTCOMES The educational programme of the course is to train graduates as to possess and express those interdisciplinary skills in the legal, economic, statistical, socio-political, historical-geographical and anthropological fields that are suitable for assessing and managing the problems of modern societies related, in particular, to the world of sport. The graduate will have to possess language skills useful for starting professional paths in national and multinational private companies, public and private (including non-governmental and third sector) national, supranational and international sports bodies and organisations. In the first year, the Course aims to provide the legal, economic, anthropological, territorial, basic linguistic and new media knowledge that is essential and preparatory to the discussion of more specific topics that characterise the professional profiles of the Course's output. The teaching objective is to enable students to reach CEFR level B2 through the textual analysis of official documents, newspaper articles and speeches in the field of sport. SYLLABUS/CONTENT Introduction Sports and their institutions Documentation samples from sports government bodies Sports terminology excersises The power of storytelling in sports Roles and careers Homework Persuasion Sport Ambassadors Positive and negative Mindful social media Public relations in sports clubs: New media as a strategic corporate communication instrument Twitter as Disruptive Innovation in Sport Communication Playing on the Communication and Sport Field: Dispositions, Challenges, and Priorities The juxtaposition of sport and communication: defining the field of sport communication How to make sports communication a powerful tool Takeaways, conclusions, suggestions TEACHERS AND EXAM BOARD MANUELE VECCHI Exam Board MANUELE VECCHI (President) ELENA BOSCHI FRANCESCO PIERINI (President Substitute) EXAMS Exam schedule Data appello Orario Luogo Degree type Note 28/05/2025 09:30 GENOVA Scritto 28/05/2025 14:30 GENOVA Orale 11/06/2025 09:30 GENOVA Scritto 11/06/2025 14:30 GENOVA Orale 02/07/2025 09:30 GENOVA Scritto 02/07/2025 14:30 GENOVA Orale 10/09/2025 09:30 GENOVA Scritto 10/09/2025 14:30 GENOVA Orale