OVERVIEW

Most of the activities related to tourism, from the identification of target populations to the definition of the tourist offer to the management of tourists during their stay, imply relational skills and basic psychological knowledge to optimize the results of these processes.

AIMS AND CONTENT

LEARNING OUTCOMES

The course aims to highlight some psychological themes that may be useful on the one hand to understand the needs of different types of tourists, and on the other to implement correct and effective tourism communication. Topics such as perception, thought processes, emotions, personality traits and communication processes will be addressed with reference to the psychological skills that a graduate in Tourism Science should acquire during his or her training in order to best identify the needs of potential clients, prepare different packages according to the type of tourist, and effectively communicate the proposed offer.

AIMS AND LEARNING OUTCOMES

Teaching has as its main objectives:

• make the student capable of facing up to the issues involved in the various aspects of tourism through the “psychological approach”;
• become aware of the close relationship between humans and their environment;
• provide the basic elements related to some research topics in psychology closely related to the topics addressed by the psychology of tourism.

PREREQUISITES

Prerequisites

None that a graduate does not have in his cultural baggage.

TEACHING METHODS

Frequency of at least 65% of lessons. [in case it is not possible, for health reasons, to take the lessons in presence, they will be delivered remotely in streaming mode].

Use of slides and materials available on the AulaWeb site. Use of tools such as Wooclap and/or H5P for classroom exercises

Attendance of at least 65% of the lectures. [in the event that it is not possible, for health reasons, to conduct the lessons in person, they will be delivered remotely in syncronous  mode]

 Use of slides and materials available on the AulaWeb site. Use of tools such as Wooclap and/or H5P for in-class exercises

For students with disabilities or specific learning disabilities (DSA). 
Students with disabilities or with DSA are reminded that in order to request adjustments for examinations they must first enter their certification on the University website at servizionline.unige.it in the "Students" section. The documentation will be checked by the University's Services for the Inclusion of Students with Disabilities and DSA Sector (https://rubrica.unige.it/strutture/struttura/100111). 
Subsequently, well in advance (at least 10 days) of the exam date, an e-mail must be sent to the teacher with whom the exam is to be taken, with a copy to both the School's Inclusion Services for students with disabilities and with DSA (serena.scotto@unige.it) and the Sector indicated above using one of the following addresses (disabili@unige.it; dsa@unige.it). The e-mail must specify 
- the name of the teaching course 
- the date of the call 
- the student's surname, first name and roll number 
- the compensatory and dispensatory measures considered functional and required. 

The contact person (Prof. Serena Scotto) will confirm to the teacher that the applicant is entitled to request adaptations in the examination and that these adaptations must be agreed upon with the teacher. The lecturer will respond by stating whether the requested adaptations can be used.  
Requests must be sent at least 10 days before the date of the exam in order to allow the lecturer to assess their content. In particular, if concept maps are to be used for the exam (which must be much more concise than the maps used for study), if the submission does not respect the timeframe there will not be the technical time necessary to make any changes, which may be requested by the lecturer. 
For further information on requesting services and adaptations please consult the document: Guidelines for requesting services, compensatory and/or dispensatory measures and specific aids 

SYLLABUS/CONTENT

Psychology of tourism: participants are taught the basics of perception, attention, motivation, decision making, and psychological well-being. The knowledge base will be classified in the application fields of the psychology of tourism, such as the formulation of tourism, attention to the characteristics of some target of particular interest, such as the “senior”, in preparing initiatives/tours/attractions aimed at increasing and making competitive the bid proposal.

RECOMMENDED READING/BIBLIOGRAPHY

Psychology of tourism:

LESSONS

LESSONS START

Second Semester

February 28th 2025

To be informed about changes in office hours for student, to download teaching materials and to sign up at assessment reserved to persons who have attended the lectures  you must register yourself in  Aula Web

Class schedule

The timetable for this course is available here: Portale EasyAcademy

EXAMS

EXAM DESCRIPTION

2 written tests, a multiple-choice test and a simulated interview with potential clients, both conducted in the AulaWeb environment.

For students with disabilities or specific learning disabilities (DSA). 
Students with disabilities or with DSA are reminded that in order to request adjustments for examinations they must first enter their certification on the University website at servizionline.unige.it in the "Students" section. The documentation will be checked by the University's Services for the Inclusion of Students with Disabilities and DSA Sector (https://rubrica.unige.it/strutture/struttura/100111). 
Subsequently, well in advance (at least 10 days) of the exam date, an e-mail must be sent to the teacher with whom the exam is to be taken, with a copy to both the School's Inclusion Services for students with disabilities and with DSA (serena.scotto@unige.it) and the Sector indicated above using one of the following addresses (disabili@unige.it; dsa@unige.it). The e-mail must specify 
- the name of the teaching course 
- the date of the call 
- the student's surname, first name and roll number 
- the compensatory and dispensatory measures considered functional and required. 

The contact person (Prof. Serena Scotto) will confirm to the teacher that the applicant is entitled to request adaptations in the examination and that these adaptations must be agreed upon with the teacher. The lecturer will respond by stating whether the requested adaptations can be used.  
Requests must be sent at least 10 days before the date of the exam in order to allow the lecturer to assess their content. In particular, if concept maps are to be used for the exam (which must be much more concise than the maps used for study), if the submission does not respect the timeframe there will not be the technical time necessary to make any changes, which may be requested by the lecturer. 
For further information on requesting services and adaptations please consult the document: Guidelines for requesting services, compensatory and/or dispensatory measures and specific aids 

ASSESSMENT METHODS

Psychology of tourism: written test (multiple-choice test on the computer in the AulaWeb environment) at the end of the course which focuses on texts 1 and 2 and on what was said in class and not covered by the texts. Those who pass the test can take a decision test based on the simulation of an interview with potential clients of a tourist agency. The average of the marks obtained in the two written tests represents the final grade. The "reduced" programme is valid only for end-of-course tests and summer appeals. As of the September appeal, the distinction between attendants and non-attendants is no longer valid.

FURTHER INFORMATION