OVERVIEW

The course aims to introduce students to strategic management. Major topics of the course are the nature of the firm, the external and internal environmental analysis, competitive and corporate strategies, the management of some of the corporate functions (operations, finance, R&D).

AIMS AND CONTENT

LEARNING OUTCOMES

The course aims to introduce students to strategic management. Major topics of the course are the nature of the firm, the external and internal environmental analysis, competitive and corporate strategies, the management of some of the corporate functions (finance, operations, etc.). 

AIMS AND LEARNING OUTCOMES

At the end of the course, students should be able to recognize and/or use the main strategic analysis tools and to solve basic case studies.

PREREQUISITES

Knowledge of market forms theory.

TEACHING METHODS

Traditional lectures.

Students who have valid certification of physical or learning disabilities  and who wish to discuss possible accommodations or other circumstances regarding lectures, coursework and exams, should speak both with the instructor and with Professor Serena Scotto (scotto@economia.unige.it), the Department's disability liaison.

SYLLABUS/CONTENT

Part I: The company

Company's goals

Mission, vision and strategy

Part II: The environment analysis and the competitive advantage

The general environment

The competitive environment

Resources and competences

The competitive advantage

Value creation

Business strategies

Corporate strategies

Part III: Funcions

Production management

Logistics management

Finance management

R&D management

Parte IV: Focuses

Services management

SMEs management

RECOMMENDED READING/BIBLIOGRAPHY

M. Caroli, Economia e gestione sostenibile delle imprese, McGraw-Hill, Milano, 2021.

Integrative materials on Aulaweb.

For students wishing to study on English textbook:

Grant R. (2019), Contemporary Strategy Analysis, 10th Edition, Wiley (details on the chapters to study will be provided on reques).

TEACHERS AND EXAM BOARD

LESSONS

LESSONS START

First semester

Class schedule

The timetable for this course is available here: Portale EasyAcademy

EXAMS

EXAM DESCRIPTION

Written assessment

ASSESSMENT METHODS

Foreign students are free to study on Italian or English textbooks.

Students who have valid certification of disability or Specific Learning Desorders (DSA) on file with the University may request the use of compensatory measures during the exams (e.g. additional time, concept maps, modifications in the written/oral mode), following the guidelines (p. 5). In any case, for further information, please contact the Department's disability liaison: Isa.Fanlo@unige.it.