The internationalization of a company refers to its expansion into foreign countries and markets through various methods and driven by multiple motivations. Internationalization is an extremely complex phenomenon; a company can internationalize across different dimensions and business areas (such as procurement, production, sales, finance, research and development), following processes that involve multiple stages and the adoption of specific marketing policies.
The course aims to introduce students to international business and marketing. Major topics of the course are the global business environment, international strategies, international strategic marketing, and international marketing mix management.
Course Objectives
The course pursues a dual objective: a cultural-educational goal, focused on issues related to international scenarios and the processes of business internationalization, and an initial professionalization goal, aimed at providing operational knowledge of international trade techniques and international marketing.
Expected Learning Outcomes
The course requires prior completion of the "Business Administration" exam. It is also recommended that students have taken the exams in "Business Management" and "Marketing."
As this is a course within the management area, students are expected to have already acquired the following knowledge, which is necessary to address the course topics:
These competencies are assumed to be acquired.
Students may request supplementary teaching materials from the course instructor in order to address any gaps in their background knowledge.
Lectures, case study analyses, and business testimonials. Individual or group assignments may be proposed.
Attendance is not compulsory; students may choose to prepare according to the syllabus for attending or non-attending students (please refer to the course page on Aulaweb). Additionally, a specific programme — entirely in English and intended for non-attending students — is available upon request for incoming Erasmus students.
For all necessary updates during the academic year, please refer to the course page on Aulaweb.
Students who have formally submitted certification for disabilities, specific learning difficulties (SpLD), or other special educational needs are strongly encouraged to contact both the designated coordinator, Prof.ssa Elena Lagomarsino (elena.lagomarsino@unige.it), and the course instructor at the beginning of the course, in order to agree on teaching and examination arrangements that, while respecting the learning objectives, take into account individual learning needs and provide suitable compensatory tools.
Course Content
Throughout the course, real-world examples and case studies will be regularly presented to enhance students' awareness of the practical implications of the topics covered and to support the development of the course's intended learning outcomes.
Students from previous academic years are required to prepare for the exam based on the syllabus of the current academic year.
Attention: the course is taught in Italian.
For foreign students studying the Italian programme: see on Aulaweb
For foreign students studying the English programme (non-attending only): specific indications on reference bibliography will be provided by the professor at the beginning of the lectures and will be published on AulaWeb.
Ricevimento: If you wish to schedule a one-to-one meeting with Professor Clara Benevolo, please email: clara.benevolo@unige.it. Please consult www.clarabenevolo.it regularly for updates on office hours, announcements and thesis supervision.
The teaching unit is held in the second semester, according to the calendar and schedule defined by the Department of Economics.
Information on the schedule and classrooms is available at the EasyAcademy link: https://easyacademy.unige.it/portalestudenti/
INTERNATIONAL MANAGEMENT AND MARKETING
For Erasmus students, the written exam consists of open-ended questions based on the syllabus published on the Aulaweb page and the recommended textbooks. Students who decline a passing grade may retake the exam at the next available session. Incoming mobility students (e.g., Erasmus) are allowed to take the exam at any of the scheduled sessions.
The exam will assess:
Assessment will take into account clarity of exposition, correct use of terminology, the ability to connect different topics, and the adequacy of the proposed solutions in applied cases.
All students are encouraged to regularly consult the course page on the AulaWeb e-learning platform (accessible via the University website or at: http://www.aulaweb.unige.it/). All information and materials related to this course are published exclusively on this site.
The instructor reviews and takes into account each year the evaluations and suggestions provided by students through the teaching evaluation questionnaires.
For any further information not covered in this course syllabus, please contact the professor.