CODE 60024 ACADEMIC YEAR 2025/2026 CREDITS 9 cfu anno 2 ECONOMIA AZIENDALE 8697 (L-18) - GENOVA SCIENTIFIC DISCIPLINARY SECTOR SECS-P/08 LANGUAGE Italian TEACHING LOCATION GENOVA SEMESTER 1° Semester SECTIONING Questo insegnamento è diviso nelle seguenti frazioni: A B PREREQUISITES Propedeuticità in ingresso Per sostenere l'esame di questo insegnamento è necessario aver sostenuto i seguenti esami: Business Administration 8697 (coorte 2024/2025) BUSINESS ADMINISTRATION 41125 A BUSINESS ADMINISTRATION 41125 B BUSINESS ADMINISTRATION 41125 C Propedeuticità in uscita Questo insegnamento è propedeutico per gli insegnamenti: Business Administration 8697 (coorte 2024/2025) E-BUSINESS 80472 TEACHING MATERIALS AULAWEB OVERVIEW The course aims to introduce students to strategic management. Major topics of the course are the nature of the firm, the external and internal environmental analysis, competitive and corporate strategies, the management of some of the corporate functions (operations, finance, R&D). AIMS AND CONTENT LEARNING OUTCOMES The course aims to introduce students to strategic management. Major topics of the course are the nature of the firm, the external and internal environmental analysis, competitive and corporate strategies, the management of some of the corporate functions (finance, operations, etc.). AIMS AND LEARNING OUTCOMES The course aims at introducing the student to strategic management, providing the concepts, frameworks and techniques useful to make correct firm’s strategic decisions. In particular, the focus of the course are the relationships between firms and their competitive environment, together with their resources and capabilities, in order to obtain a competitive advantage. The topics of the course will be useful for the other management courses focused on organisation, marketing, international mamagement, finance. TEACHING METHODS Traditional lectures. SYLLABUS/CONTENT Part I: The company Company's goals Mission, vision and strategy Part II: The environment analysis and the competitive advantage The general environment The competitive environment Resources and competences The competitive advantage Value creation Business strategies Corporate strategies Part III: Funcions Production management Logistics management Finance management R&D management Parte IV: Focuses Services management SMEs management RECOMMENDED READING/BIBLIOGRAPHY Genco C., Calvelli A., Fondamenti di gestione strategica delle imprese, Giappichelli, 2018. Integrative materials on Aulaweb. For students wishing to study on English textbook: Grant R. (2013), Contemporary Strategy Analysis, 8th Edition, Wiley (details on the chapters to study will be provided on reques). TEACHERS AND EXAM BOARD ANDREA CIACCI Ricevimento: The reception takes place every Wednesday from 12 noon to 1 p.m. at the Department of Economics (DIEC, 5 Francesco Vivaldi Street, 1st Floor). It is possible to request a reception via Teams. Reception in person or on Teams must be arranged in advance via email (andrea.ciacci@unige.it) LARA PENCO Ricevimento: Students may contact the lecturer via email LESSONS LESSONS START First semester Class schedule BUSINESS MANAGEMENT B EXAMS EXAM DESCRIPTION Written assessment. ASSESSMENT METHODS Written test with open-ended questions. Foreign students are free to study on Italian or English textbooks. FURTHER INFORMATION At the end of the course, students should be able to recognize and/or use the main strategic analysis tools and to solve basic case studies.
