OVERVIEW

Processes mark the life of organizations. It therefore becomes essential to know the concepts, methods and technologies that allow organizations to manage processes effectively and efficiently.

One of the most important processes for the company is the  marketing process, consisting of a series of actions aimed at optimizing the sale of a product or service in order to increase customer satisfaction.

This course addresses the above mentioned aspects.

AIMS AND CONTENT

LEARNING OUTCOMES

The aim of this course is to provide the basic concepts on business process management (issues, methodologies and tools) and specifically deepen the marketing process, broken down into its most important activities (market segmentation, marketing mix design, etc.)

TEACHERS AND EXAM BOARD

EXAMS

EXAM DESCRIPTION

Learning assessment takes place through written tests (one for Marketing Management and one for BPM), plus possible oral tests. Results are published on AulaWeb platform. The final grade is calculated as the average of the different parts.

ASSESSMENT METHODS

The exams assess the ability to understand the theories underlying the approaches, methods and tools applicable in the context of both Marketing Management and BPM in general as well as the student's ability to reasoning critically.

FURTHER INFORMATION

Working students and students with certification of specific learning disorders, disability or other special educational needs are advised to contact the teacher at the beginning of the course to agree on  exam methods that, in compliance with the objectives of the course, take into account the individual learning methods