AIMS AND CONTENT

LEARNING OUTCOMES

The course aims to provide students with the main conceptual and instrumental categories for private management with particular reference to companies that produce services. The objective is to develop in the students the problem solving abilities in specific situations, with their relationships with the environment; environment constituted from other enterprises (tied from relationships of competition and collaboration), but also from other political, social, institutional subjectivities. Under this last profile, we aim to highlight the relationships of competition and collaboration with other companies and the interactions with political, social, economic and institutional entities (PPP - public and private partnership) that play an active role in the processes of economic transformation.

TEACHING METHODS

Traditional lectures.

SYLLABUS/CONTENT

Governance 
Decision-making, strategic, operational and organizational processes
External environment analysis: competitive environment
Internal analysis: resources and competencies
SWOT analysis
Stakeholder management
Business activities: Finance, Risk management, Marketing (territorial), Organization
Collaborations and the Public Private Partnership
Strategies and planning

RECOMMENDED READING/BIBLIOGRAPHY

Genco C., Calvelli A., Fondamenti di gestione strategica delle imprese, Giappichelli, 2018.

or

Grant R. (2013), Contemporary Strategy Analysis, 8th Edition, Wiley (le parti del libro da studiare verranno indocate su richiesta).G

TEACHERS AND EXAM BOARD

LESSONS

Class schedule

The timetable for this course is available here: Portale EasyAcademy