CODE 121841 ACADEMIC YEAR 2026/2027 CREDITS 2 cfu anno 2 POLITICHE, GOVERNANCE E INFORMAZIONE DELLO SPORT 11944 (L-36 R) - GENOVA 2 cfu anno 3 POLITICHE, GOVERNANCE E INFORMAZIONE DELLO SPORT 11633 (L-36) - GENOVA 2 cfu anno 1 MEDIA, INFORMAZIONE ED EDITORIA 12131 (LM-19 R) - GENOVA 2 cfu anno 2 INFORMAZIONE ED EDITORIA 11902 (LM-19 R) - GENOVA SCIENTIFIC DISCIPLINARY SECTOR SDEA-01/A TEACHING LOCATION GENOVA SEMESTER 2° Semester OVERVIEW The Social Media Management and Sports Communication workshop aims to equip students with skills in creating social media content within the sports sector. It is designed for students enrolled in the Bachelor’s degree program in *Sports Policy, Governance, and Information* (PoGIS) and the Master’s degree program in *Information and Publishing*. AIMS AND CONTENT LEARNING OUTCOMES The initiative involves conducting and managing a 12-hour workshop on social media management and sports communication. Led by an industry professional, the workshop includes a theoretical-conceptual introduction and an overview of the tools used. AIMS AND LEARNING OUTCOMES The initiative involves conducting and managing a 12-hour workshop on social media management and sports communication. Led by an industry professional, the workshop includes a theoretical-conceptual introduction and an overview of the tools used. This initial phase introduces the principles and approaches defining the roles and skills required for sports communication and social media content creation. Communication techniques and strategies will be explored in depth, alongside the specific characteristics of sports communication. The second phase of the workshop involves active student participation in content creation, supported by the instructors. Upon completion of the workshop, the content produced may be published on the PoGIS website and the *Information and Publishing* Master’s program blog, Infoedmag.it. The professional leading the workshop will work in collaboration with Prof. Bruno Barba, the PoGIS coordinator. PREREQUISITES No prerequisites required. TEACHING METHODS Four in-person sessions featuring multimedia aids, guided classroom discussions, and individual exercises. Attendance at three out of the four sessions is required to earn the two credits. SYLLABUS/CONTENT - Principles and approaches defining the roles and skills required for sports communication and social media content creation. - Communication techniques and strategies. - Specific aspects of communication in the sports sector. The second phase of the workshop involves students actively creating content, with support from the instructors. LESSONS LESSONS START Second semester (dates to be determined) Class schedule The timetable for this course is available here: Portale EasyAcademy EXAMS EXAM DESCRIPTION Practical test ASSESSMENT METHODS The practical test will assess the student's analytical and learning capabilities. FURTHER INFORMATION To request compensatory tools or dispensatory measures, students with disabilities or SLD must fill in the dedicated Webform available at https://unige.it/disabilita-dsa, at least 7 working days before the exam. Students with SEN may instead send their request by e-mail to the lecturer, copying the Department Representative, Prof. Aristide Canepa (aristide.canepa@unige.it) and the Inclusion Office (inclusione.studenti@info.unige.it). Requests from students will be assessed by the lecturer and may be approved or rejected.
