Information updated until 30/06/2026 CODE 83684 ACADEMIC YEAR 2026/2027 CREDITS 6 cfu anno 2 SCIENZE DEL TURISMO: IMPRESA, CULTURA E TERRITORIO 11912 (L-15 R) - IMPERIA SCIENTIFIC DISCIPLINARY SECTOR M-PSI/01 LANGUAGE Italian TEACHING LOCATION IMPERIA SEMESTER 2° Semester MODULES Questo insegnamento è un modulo di: PSICOLOGIA E SOCIOLOGIA DEL TURISMO OVERVIEW Most of the activities related to tourism, from the identification of target populations to the definition of the tourist offer to the management of tourists during their stay, imply relational skills and basic psychological knowledge to optimize the results of these processes. AIMS AND CONTENT LEARNING OUTCOMES The course aims to highlight some psychological themes that may be useful on the one hand to understand the needs of different types of tourists, and on the other to implement correct and effective tourism communication. Topics such as perception, thought processes, emotions, personality traits and communication processes will be addressed with reference to the psychological skills that a graduate in Tourism Science should acquire during his or her training in order to best identify the needs of potential clients, prepare different packages according to the type of tourist, and effectively communicate the proposed offer. AIMS AND LEARNING OUTCOMES Teaching has as its main objectives: make the student capable of facing up to the issues involved in the various aspects of tourism through the “psychological approach”; become aware of the close relationship between humans and their environment; provide the basic elements related to some research topics in psychology closely related to the topics addressed by the psychology of tourism. Learning outcomes Knowledge and understanding: students must acquire adequate knowledge and an effective understanding of the fundamentals of psychology that are relevant to the construction and communication of the tourist offer. Ability to apply knowledge and understanding: students should be able to apply the acquired knowledge and to understand and solve problems related to the design of tourist offers declined in function of the specific target. Autonomy of judgment: students must know how to use both on a conceptual and operative way acquired knowledge with independent judgement and skills in different contexts. Communication skills: students must acquire the technical language typical of the discipline to communicate clearly and unambiguously with stakeholders specialists and non-specialists. Learning skills: students must develop appropriate learning skills that enable them to continue to deepen in an autonomous way the main topics of the disciplines, especially in the working contexts in which they will operate. PREREQUISITES Prerequisites None that a graduate does not have in his cultural baggage. TEACHING METHODS Frequency of at least 60% of lessons. [in case it is not possible, for health reasons, to take the lessons in person, they will be delivered remotely in streaming mode]. Use of slides and materials available on the AulaWeb site. Use of tools such as Wooclap and/or H5P for classroom exercises Students with disabilities, SLD or SEN Students with disabilities, with SLD or with SEN, are reminded that, to request exam accommodations, they must first upload their certification to the University website at servizionline.unige.it<https://servizionline.unige.it/>, in the “Students” section. The documentation will be checked by the University’s Services for the Inclusion of Students with Disabilities and with SLD. At the beginning of the course, students are advised to contact the lecturer to agree on exam arrangements which, while respecting the learning objectives of the course, take individual learning needs into account. To request compensatory tools or dispensatory measures, students with disabilities or SLD must fill in the dedicated Webform available athttps://unige.it/disabilita-dsa, at least 7 working days before the exam. Students with SEN may instead send their request by e-mail to the lecturer, copying the Department Representative, Prof. Elena Lagomarsino, atinclusione.economia@unige.it<mailto:inclusione.economia@unige.it>, and the Inclusion Office atinclusione.studenti@info.unige.it<mailto:inclusione.studenti@info.unige.it>. Requests from students will be assessed by the lecturer and may be approved or rejected. For further information on requesting services and adaptations, please consult the document: Guidelines for requesting services, compensatory and/or dispensatory measures and specific aids SYLLABUS/CONTENT Psychology of tourism: participants are taught the basics of perception, attention, motivation, decision making, and psychological well-being. The knowledge base will be classified in the application fields of the psychology of tourism, such as the formulation of tourism, attention to the characteristics of some target of particular interest, such as the “senior”, in preparing initiatives/tours/attractions aimed at increasing and making competitive the bid proposal. RECOMMENDED READING/BIBLIOGRAPHY Psychology of tourism: : 1. Amoretti G., Varani N. Psicologia e geografia del turismo. Dai motivi del turista all’elaborazione dell’offerta, Libreriauniversitaria.it Edizioni, Padova, 2016 [part I & part III] •[an English translation is available and can be requested to the teacher]. 2. Pearce P.L. Tourist Behaviour and The Contemporary World, Bristol, Channel View Publications, 2011[E-book] Articles and supplementary materials will be made available on the Aula Website of the course LESSONS LESSONS START Second Semester February 22nd 2027 To be informed about changes in office hours for student, to download teaching materials and to sign up at assessment reserved to persons who have attended the lectures you must register yourself in Aula Web Class schedule The timetable for this course is available here: Portale EasyAcademy EXAMS EXAM DESCRIPTION 2 written tests, a multiple-choice test and a simulated interview with potential clients, both conducted in the AulaWeb environment. Students with disabilities, SLD or SEN Students with disabilities, with SLD or with SEN are reminded that, to request exam accommodations, they must first upload their certification to the University website at servizionline.unige.it<https://servizionline.unige.it/>, in the “Students” section. The documentation will be checked by the University’s Services for the Inclusion of Students with Disabilities and with SLD. At the beginning of the course, students are advised to contact the lecturer to agree on exam arrangements which, while respecting the learning objectives of the course, take individual learning needs into account. To request compensatory tools or dispensatory measures, students with disabilities or SLD must fill in the dedicated Webform available athttps://unige.it/disabilita-dsa, at least 7 working days before the exam. Students with SEN may instead send their request by e-mail to the lecturer, copying the Department Representative, Prof. Elena Lagomarsino, atinclusione.economia@unige.it<mailto:inclusione.economia@unige.it>, and the Inclusion Office atinclusione.studenti@info.unige.it<mailto:inclusione.studenti@info.unige.it>. Requests from students will be assessed by the lecturer and may be approved or rejected. For further information on requesting services and adaptations please consult the document: Guidelines for requesting services, compensatory and/or dispensatory measures and specific aids ASSESSMENT METHODS Psychology of tourism: written test (multiple-choice test on the computer in the AulaWeb environment) at the end of the course, which focuses on texts 1 and 2 and on what was said in class and not covered by the texts. Those who pass the test can take a decision test based on the simulation of an interview with potential clients of a tourist agency. The average of the marks obtained in the two written tests represents the module's grade. The "reduced" programme is valid only for end-of-course tests and summer appeals. As of the September appeal, the distinction between attendants and non-attendants is no longer valid. Psychology of tourism: it is permitted to take the examination a maximum of 5 times over the assessment at the end of the course. The failure to pass the examination on the fourth and fifth attempts involves recording a negative outcome and, consequently, the inability to take the exam in a.y. 2026-27. The student who falls, in this case, may take the exam again in a.y. 2027-28. Students who fail an exam can sit it again on the next exam date. FURTHER INFORMATION Additional information for students not attending Teaching Methods Psychology of tourism: individual learning; evidence of self-check with feedback on the Classroom Web (AulaWeb). Recommended reading/bibliography Psychology of tourism: 1. Amoretti G., Varani N. Psicologia e geografia del turismo. Dai motivi del turista all’elaborazione dell’offerta, Libreriauniversitaria.it Edizioni, Padova, 2016 [part I and part III] •[an English translation is available and can be requested to the teacher]. 2. Pearce P.L. Tourist Behaviour and The Contemporary World, Bristol, Channel View Publications, 2011[E-book] 3. Amoretti A., Varani N. Viaggiare nella Terza Età. Casi ed esperienze di turismo senior, Carocci, Roma, 2013. [an English translation is available and can be requested to the teacher]. Assessment methods Psychology of tourism: written test (multiple-choice test on the computer in the AulaWeb environment) at the end of the course, which focuses on texts 1, 2 and 3. Those who pass the multiple-choice test can take a decision test based on the simulation of an interview with potential clients of a tourist agency. The average of the marks obtained in the two written tests represents the module's grade. Repetition of the examination Psychology of tourism: it is permitted to take the examination a maximum of 5 times over the assessment at the end of the course. The failure to pass the examination on the fourth and fifth attempts involves recording a negative outcome and, consequently, the inability to take the exam in a.y. 2026-27. The student who falls, in this case, may take the exam again in a.y. 2027-28. Students who fail an exam can sit it again on the next exam date. Agenda 2030 - Sustainable Development Goals Good health and well being Responbile consumption and production
