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CODE 118290
ACADEMIC YEAR 2026/2027
CREDITS
SCIENTIFIC DISCIPLINARY SECTOR ICAR/13
LANGUAGE Italian
TEACHING LOCATION
  • IMPERIA
SEMESTER 1° Semester
MODULES Questo insegnamento è un modulo di:

AIMS AND CONTENT

AIMS AND LEARNING OUTCOMES

The teaching structure sees an integrated and complementary development that starts from a general introduction on design and then articulates itself in themes and models specific to food design and its characteristic nature.

In particular, the design aspects will be emphasized in the context of innovation and the valorization of tradition, with particular attention to ethics and sustainability, both social and environmental. Through a synergic programming between theory and practice, an analysis and design methodology will be achieved based on a collaborative and multidisciplinary model, integrating theoretical skills and concept development in design applications, to tackle complex projects in the agri-food context.

The educational objective of the teaching focuses for the theoretical part on a definition of the theme to provide students with the conceptual and methodological foundations to understand design and its specific expression in relation to the agri-food sector; in the practical-laboratory part, students will be provided with practical and applicative rudiments to understand the strategies of design on/for/with food and the production of the agri-food sector.

From a cultural point of view, at the end of the course students will be able to understand food consumption trends in relation to historical and cultural contexts, and adequately position the role of design and its responses to the preferences and eating habits of societies. Furthermore, they will be able to understand the birth of food design as a discipline and experiment with the application of the design method, according to consolidated and shared methods, starting from the analysis of holistic thinking applied to the methods of the project, up to the experimentation and production of the object itself.

Particular attention will be given to the communication of processes related to serial reproducibility, an assumption of design, as an application system to artisanal and industrial production processes. In this sense, students will understand how these processes are necessary and nodal, as a verification of the appropriate articulation of the analysis and design phases, which determines a product or service that can be correctly placed in a sales and offer positioning.

The aim of the course, therefore, is to bring students to an adequate level of knowledge and understanding of what it means to design and implement sensory experiences and original solutions that enhance emerging contexts, responding to new nutritional needs or reinterpret existing products in the contemporary world, enhancing their permanence over time.

The theme of ethics will be crucial, its understanding and application to the food sector and in its relationship with the design method: the theoretical lessons and the ongoing experiences, in the form of short workshops, are aimed at stimulating and building an experience that, starting from the application of the design method to the fields of interest of the agri-food sector, leads to a definition of concept, referred to the cultural context, as clearly expressed in the Manifesto of Food Design (see reference in the web resources indicated).

TEACHING METHODS

The teaching will be structured in a mixed mode, in full accordance with the delivery methods established by the CdS; the lessons will be structured according to general themes, suggested and inferred from the readings proposed in the Bibliography.

Furthermore, theoretical and in-depth contributions by external experts are planned, which will be followed by moments of choral discussion, to encourage cultural exchange, stimulate in students the genesis of personal critical thinking and the subsequent ability to articulate and share.

Moreover, the frontal lessons are followed by ongoing revisions of the work to be drafted in groups, of which generation and presentation are required during the exam, and moments of dialogue, selection and commentary within the binding themes with respect to the cultural panorama of contemporary design, in particular linked to the context of food.

SYLLABUS/CONTENT

The Food Design Laboratory teaching will have as its object of study the observation and application of practices related to the design disciplines, with particular reference to what connects the field of food to the disciplinary context of design, in history and in the contemporary.
In particular, the following will be the subject of interest in the teaching: 1 - definition of design, from its birth to today; 2 - food design: definition and interest, relationship between history and contemporary and introduction to the articulation or about-for-with; 3 – contemporary food: about, or packaging, the Industrial Revolution and eating habits; 4 – lunch is served: i.e. for, everything from the world of design that is necessary for the creation, presentation and transformation of food; 5 – food-product, i.e. with: when the material is edible and the project is design-ruled; 6 - the relationship between design and trend, the areas and interests of contemporary food design, design and ethics.

RECOMMENDED READING/BIBLIOGRAPHY

Bibliografia obbligatoria

Gruppo A

Bassi, Alberto. Food design in Italia. Electa architettura, 2015.

Mangano, Dario. Che cos’è il food design. Carocci, 2024.

Gruppo B

Bassi, Alberto. Design. Progettare oggetti quotidiani. il Mulino, 2020.

Falcinelli, Riccardo. Critica portatile al visual design: da Gutenberg ai social network. Einaudi, 2014. EN

Bersano, Guido. Post-design. Meltemi, 2019.

Schianchi, Francesco. Il design salverà il mondo. Assunti e riflessioni. Biblion Edizioni, 2020.

Bibliografia di approfondimento

AA.VV. Le ricette dei designer. Editrice Compositori, 2010.

De Fusco, Renato. Il gusto come convenzione storica in arte architettura e design. Altralinea, 2016

Guixé, Marti. Food design. Corraini, 2003.

Munari, Bruno. Da cosa nasce cosa. Edizioni Laterza, 2007 [10° edizione].

Norman, Donald A. Emotional design. Apogeo, 2004. EN                                              

Norman, Donald A. Design per un mondo migliore. Giunti, 2024. EN                                         

Papanek, Victor. Design for the real World. Human Ecology and Social Change. Thames & Hudson, 2011.  EN                                                                                       

Sudjic, Deyan. Il linguaggio delle cose. Laterza, 2015. EN

Trabucco, Francesco. Design. Bollati Boringhieri, 2015.                                                

Vercelloni, Matteo. Sguardi sul design contemporaneo. Schweiller, 2021.

Risorse web fondamentali

https://ifooddesigner.it/index.php/manifesto/

English books: books marked with EN are available in English, title and publisher might be different.

TEACHERS AND EXAM BOARD

LESSONS

Class schedule

The timetable for this course is available here: Portale EasyAcademy

EXAMS

EXAM DESCRIPTION

The exam consists of an oral test and is composed of the following elements:

- the individual preparation of at least one text chosen from group A and one from group B, indicated in the bibliography as mandatory;

- the oral and choral presentation by the working group of an in-depth research, drafted in written form and illustrated according to the methods agreed with the teaching staff, (identification of the theme/s, assignment of the title, keywords and textual development and illustrations).

- the oral and choral presentation by the working group of the product concept, developed during the workshops and created/illustrated according to the methods agreed with the teaching staff, (identification of the theme/s, assignment of the title, keywords and narrative development).

Non-attending students are required - instead of the in-depth research to be written by the group - to write a research, to be delivered in illustrated textual form - on a topic, to be identified with the teacher, accompanied by the two texts indicated as mandatory in the bibliography (one from group A and one from group B). The exam will be structured through a discussion of the textbooks, their critical and contextual presentation, and the presentation of the in-depth work.

ASSESSMENT METHODS

The final exam will be held with an interview, on the topics covered during the lessons and articulated in the readings suggested in the “Bibliography” section. During the final exam, the working group will jointly present the research work and its connection with the textbooks, as well as with any other in-depth readings.

The exercises must be conducted in groups, and the whole group is invited to take the exams at the same time.

Through the interview, the student's preparation will be assessed, starting from the choice made with respect to the selection of the topics discussed during the lessons, combined with the ability to evaluate, internalize and personally elaborate design expressions and languages. Jointly, the ability to understand the connections and report a logical narrative with respect to a historical and critical observation will be assessed.

FURTHER INFORMATION

For any further information contact the instructor at the provided mail address.