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The course in brief

Presentation

In the course you acquire skills in different areas of cultural industries--publishing, film, radio, TV, new media--and consumption, digital technologies, and communication and information policies.
This prepares you to work in the field of communication and public relations

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Learning by doing

The course includes workshops in which you learn how to communicate with new media, create multimedia and audiovisual products, and design and broadcast radio programs.

Professional outlets

The course prepares to find employment:

  • in the web professions
  • as practitioners in the fields of communication and advertising
  • at both public and private agencies and companies
  • in offices or training centers
  • at editorial offices of newspapers, radio TV and publishing houses

What you will learn

Writing for communication

Creative writing, professional writing, press releases, advertising, web writing

English

English for the communication professions

Radio and television communication

Professional use of media languages

Advertising and marketing

Designing communication and promotion plans

Video production

Making audio-visual products: filming, directing and editing

Radio production

Making radio products: program formats, recording and web broadcasting

Contents

The course is structured with teachings at several levels:

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  • general, relating to communication and information policies in institutional settings and the transformations of contemporary society
  • basic, in the various fields of communication and cultural industries--publishing, cinema, theater, radio, television, new media--tourism, cultural heritage, consumption, non-profit associationism
  • professionalizing, related to the languages and technologies of communication and information, to carry out communication and public relations activities in public administration, in private companies, in the third sector, for editorial and journalistic activities in the audiovisual and multimedia sector.

The training offer also allows you to acquire:

  • computer skills for communication
  • .
  • methods and criteria for social and media research
  • skills in the use of new media, with reference to interactive media and their applications

The curriculum also includes workshops and training internships in companies and institutions. It also encourages participation in internships and apprenticeships at Italian and foreign universities - European and non-European - within the framework of national and international agreements of the University of Genoa.

Coordinator

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8752_Mauro Migliavacca

In the coming years you can learn new languages and acquire tools to better understand the reality around you. They will be years in which you can open yourself to new horizons and discover your potential, having the opportunity to occupy together with others a public space in which to put your skills into play.
Because the university is not only a place of learning, but also of confrontation, participation and creativity.

Mauro Migliavacca

Where we are

Savona University Campus
via A. Magliotto, 2
19100 Savona

Read more

Savona Student Desk
+39 019 219 45105
sportello.savona@unige.it