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Info 2021/2022
- Master degree course
- Duration and credits
-
- 2
- Years
- 120
- CFU
-
- LM-12
- DESIGN
-
- Free access
- GENOVA
- Italian
- Traditional
- From 0 to 3000 euros per year. Find out if you are entitled to scholarships and exemptions
- Student exchange
- MASSIMO SALE MUSIO
- To learn more about the Course visit the dedicated section
- Degree programme table a.y. 2021/2022
- Degree programme plan 2021/2022
- Degree regulations 2021/2022
Info 2020/2021
- Master degree course
- Duration and credits
-
- 2
- Years
- 120
- CFU
-
- LM-12
- DESIGN
-
- Free access
- GENOVA
- Italian
- Traditional
- From 0 to 3000 euros per year. Find out if you are entitled to scholarships and exemptions
- Student exchange
- MASSIMO SALE MUSIO
- To learn more about the Course visit the dedicated section
- Degree programme table a.y. 2020/2021
- Degree programme plan 2020/2021
- Degree regulations 2020/2021
Info 2019/2020
- Master degree course
- Duration and credits
-
- 2
- Years
- 120
- CFU
-
- LM-12
- DESIGN
-
- Free access
- GENOVA
- Italian
- Traditional
- From 0 to 3000 euros per year. Find out if you are entitled to scholarships and exemptions
- Student exchange
- MASSIMO SALE MUSIO
- To learn more about the Course visit the dedicated section
- Degree programme table a.y. 2019/2020
- Degree programme plan 2019/2020
- Degree regulations 2019/2020
Info 2018/2019
- Master degree course
- Duration and credits
-
- 2
- Years
- 120
- CFU
-
- LM-12
- DESIGN
-
- Free access
- GENOVA
- Italian
- Traditional
- From 0 to 3000 euros per year. Find out if you are entitled to scholarships and exemptions
- Student exchange
- RAFFAELLA FAGNONI
- To learn more about the Course visit the dedicated section
- Degree programme table a.y. 2018/2019
- Degree programme plan 2018/2019
- Degree regulations 2018/2019
Info 2017/2018
- Duration and credits
-
- 2
- Years
- 120
- CFU
-
- LM-12
- DESIGN
-
- Free access
- GENOVA
- Italian
- Traditional
- From 0 to 3000 euros per year. Find out if you are entitled to scholarships and exemptions
- Student exchange
- RAFFAELLA FAGNONI
- To learn more about the Course visit the dedicated section
- Degree programme table a.y. 2017/2018
- Degree programme plan 2017/2018
- Degree regulations 2017/2018
Info 2016/2017
- Duration and credits
-
- 2
- Years
- 120
- CFU
-
- LM-12
-
- Free access
- GENOVA
- Italian
- Traditional
- From 0 to 3000 euros per year. Find out if you are entitled to scholarships and exemptions
- Student exchange
- RAFFAELLA FAGNONI
- To learn more about the Course visit the dedicated section
- Degree programme table a.y. 2016/2017
- Degree programme plan 2016/2017
- Degree regulations 2016/2017
Course video
The course in brief
Presentation
Event is one of the most in-use words in current affairs: it indicates actions, periods, performances, cultural events. The event is a popularizing process and a link between the product understood as a commodity and the product understood as a cultural good; it is an activity serving a supply chain or a territory.
The Master's degree program in Product and Event Design trains product designers, communication designers, brand designers, and event designers and evolves the figure of the designer to a global consultant, capable of coordinating the entire process from conception to distribution and image dissemination.
Learning by doing
Training is integrated with production realities through seminar activities, company visits and internships, and workshops on current industry issues.
Professional outlets
Public and private product and service companies, design firms and companies, freelancers.
Public institutions, communication agencies, cultural and museum institutions.
What you will learn
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problem solving
Through shaping, building visions and scenarios
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get your hands dirty
Making products and installations at events and demonstrations
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the value of beauty
Through aesthetics, social history of art, contemporary design theories
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teamwork
Relate to other professions and other disciplines
-
read the project
Learning to recognize how things are made and why, knowing how to choose
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the prosev method
The product-service-event relationship with experiences in workshops
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manage a design process
working for real clients as engines of contamination between languages and techniques
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brand design
the identity of a product or territory defines its credibility and reputation
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to communicate is to tell a story
tools and techniques of communication, digital and multimedia design
Did you know that.
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The link between product, service and event is studied
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Creativity and rationality are the two poles around which the design process revolves
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The course environment is international; students come from different countries
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You study and work in groups, learning to share and relate with others
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You will deal with real principals, have the opportunity to meet guests from businesses and institutions
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Doing is the way we propose to learn, to know, to think
Contents
Event is a popularizing process, it is link between the product understood as a commodity and the product understood as a cultural good, it is an activity serving a supply chain or a territory.
Product or event design requires a variety of knowledge: design history, representation techniques and communication tools, evolution of materials, transformation technologies, semantics, sociology, social and ethical implications of design.
Coordinator
Image
The designer's core competency is to be able to shape: to shape products, but also more complex situations and processes; to be able to imagine and coordinate systems of actions to transform existing situations and make them better. But do not think that you are inventors, that you want to frame everything by following trends and measuring by the yardstick of award or success. Rather, start training yourself with curiosity, irony, self-criticism and, above all, a willingness to study, because research work is an essential part of our craft.
Where we are
Department of Architecture and Design DAD
Stradone di Sant'Agostino 37
16123 Genova
Success stories
Read more
Polytechnic Student One-stop Shop
Stradone S. Agostino 37, Genoa
studenti.poli@unige.it
Orientation
orientamentodad@unige.it