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The course in brief


Event is one of the most in-use words in current affairs: it indicates actions, periods, performances, cultural events. The event is a popularizing process and a link between the product understood as a commodity and the product understood as a cultural good; it is an activity serving a supply chain or a territory.

The Master's degree program in Product and Event Design trains product designers, communication designers, brand designers, and event designers and evolves the figure of the designer to a global consultant, capable of coordinating the entire process from conception to distribution and image dissemination.

Learning by doing

Training is integrated with production realities through seminar activities, company visits and internships, and workshops on current industry issues.

Professional outlets

Public and private product and service companies, design firms and companies, freelancers.

Public institutions, communication agencies, cultural and museum institutions.

What you will learn

problem solving

Through shaping, building visions and scenarios

get your hands dirty

Making products and installations at events and demonstrations

the value of beauty

Through aesthetics, social history of art, contemporary design theories


Relate to other professions and other disciplines

read the project

Learning to recognize how things are made and why, knowing how to choose

the prosev method

The product-service-event relationship with experiences in workshops

manage a design process

working for real clients as engines of contamination between languages and techniques

brand design

the identity of a product or territory defines its credibility and reputation

to communicate is to tell a story

tools and techniques of communication, digital and multimedia design

Did you know that.

The link between product, service and event is studied
Creativity and rationality are the two poles around which the design process revolves
The course environment is international; students come from different countries
You study and work in groups, learning to share and relate with others
You will deal with real principals, have the opportunity to meet guests from businesses and institutions
Doing is the way we propose to learn, to know, to think


Event is a popularizing process, it is link between the product understood as a commodity and the product understood as a cultural good, it is an activity serving a supply chain or a territory.

Product or event design requires a variety of knowledge: design history, representation techniques and communication tools, evolution of materials, transformation technologies, semantics, sociology, social and ethical implications of design.


9007_Massimo Sale Musio
The designer's core competency is to be able to shape: to shape products, but also more complex situations and processes; to be able to imagine and coordinate systems of actions to transform existing situations and make them better. But do not think that you are inventors, that you want to frame everything by following trends and measuring by the yardstick of award or success. Rather, start training yourself with curiosity, irony, self-criticism and, above all, a willingness to study, because research work is an essential part of our craft.

Massimo Sale Musio

Where we are

Department of Architecture and Design DAD
Stradone di Sant'Agostino 37
16123 Genova

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Polytechnic Student One-stop Shop
Stradone S. Agostino 37, Genoa