The course on Strategy and Change Management aims to provide techniques and methods so to analyze the main issues related to how firms and corporates build and control their relationships with the economic environment. Aspects related to managerial functions are specifically developed, in particular to marketing and management control and to the organization and management of human resources.
The course aims to analyze the main issues related to the ways in which companies build and control their relationships with the ecosystem, also through the discussion of business cases. Attention is paid to the theme of corporate strategy and in particular to the business system and competitive environment, to the distinctive resources and skills in the business system, to strategic management, growth strategies, strategic planning and change management. In addition, aspects related to the organization and management of human resources are presented.
The course on Strategy and Change Management provides know-how and skills so to face the general problem of strategic planning in firms and corporates taking specific care to the different managerial issues that characterize the business environment. Attention is devoted to the subject of corporate strategies and in particular to the business ecosystem and to the competitive environment, the distinctive resources and expertise in business ecosystem, strategic management, growth strategies and strategic planning. The goal is to train professionals for management positions in various business areas, with particular attention to corporate governance, to medium-long-term planning, to marketing and management control, to business advisory services as well as issues to the sustainability and environmental impact of production activities.
Lectures on methodological and technological aspects with the support of case studies
INTRODUCTION TO CORPORATE STRATEGY The Concept of Strategy Tactics vs strategy Strategy as a Decision-Making Process From Financial Planning and Corporate Strategy
THE TOOLS OF STRATEGY ANALYSIS Goals, Values, and Performance Industry Analysis: The Fundamentals Further Topics in Industry and Competitive Analysis Analyzing Resources and Capabilities Organization Structure and Management Systems: The Fundamentals of Strategy Implementation
BUSINESS STRATEGY AND THE QUEST FOR COMPETITIVE ADVANTAGE The Sources and Dimensions of Competitive Advantage Industry Evolution and Strategic Change Technology-Based Industries and the Management of Innovation
CORPORATE STRATEGY Vertical Integration and the Scope of the Firm Global Strategy and the Multinational Corporation Diversification Strategy Implementing Corporate Strategy: Managing the Multibusiness Firm External Growth Strategies: Mergers, Acquisitions, Alliances
CURRENT TRENDS IN STRATEGIC MANAGEMENT Blue Ocean Strategy Business Model Canvas Corporate Social Responsibility Complexity and Strategies
Reference book Robert M. Grant, Contemporary Strategy Analysis, 11th Edition
Other reference Pellicelli Giorgio, Strategia d'impresa - Terza edizione, Egea Editore
Slides and scientific papers provided by the professor
Ricevimento: The professor is available for students at the end of each lesson or at the office in via Opera Pia 11.
SILVANO CINCOTTI (President)
SILVIA MASSA
LINDA MADDALENA PONTA
MARCO RABERTO
STEFANIA TESTA (President Substitute)
https://corsi.unige.it/8734/studenti-orario
Oral exam
Know-how and ability to apply methodologies and technologies developed during the course Capability to cope on case studies with skills and competences acquired during the course
