The workshop is organized in two distinct parts: the first one focuses on the analysis of the history, styles and narrative techniques of the cinematographic language; the second one on the analysis of marketing and business communication techniques.
The aim of the course is to provide students with practical competences and theoretical knowledge of cinema, music and entertainment communication, through a multidisciplinary approach
Module I aims at providing students with tools to know how to read the cinematographic language, its writing and narrative techniques.
Module II will provide both conceptual and practical tools to understand the main marketing and communication techniques.
Both modules will combine a theoretical part, through frontal lessons, and a practical one, as workshop.
Module I will focus in particular on the movie script/screenplay, analyzing its different methods, techniques and styles.
Module II will review the basic elements of marketing and the main techniques of business communication, particularly focusing on: advertising, public relations, media planning and buying, internet and new media marketing, social networks and events.
Module I: for students non attending classes: Luca Aimeri, Manuale di sceneggiatura cinematografica, Utet Università; Chris Vogler, Il viaggio dell'eroe, Audino Editore
Module II - the bibliographic material will be directly indicated and suggested by the teacher.
FEDERICO RAHOLA (President)
FELICE ROSSELLO (President)
FULVIO ZENDRINI (President)
WORKSHOP OF CINEMA, MUSIC AND ENTERTAINMENT
Oral test where to present and discuss a paper realized by students.
Module I: The exam will assess students’ acquisition of the ability to read, interpret and produce film texts.
Module II: The exam will assess students’ learning and ability in using the basic techniques of marketing and corporate communications.
Module I and II: At the Campus of Savona, before and after the class.
