OVERVIEW

The workshop is organized in two distinct parts: the first one focuses on the analysis of the history, styles and narrative techniques of  the cinematographic language; the second one on the analysis of marketing and business communication techniques.

AIMS AND CONTENT

LEARNING OUTCOMES

The aim of the course is to provide students with practical competences and theoretical  knowledge of cinema, music and entertainment communication, through a multidisciplinary approach

LEARNING OUTCOMES (FURTHER INFO)

Module I aims at providing students with  tools to know how to read the cinematographic language, its writing and narrative techniques.

Module II will provide both conceptual and practical  tools to understand the main marketing and communication techniques.

TEACHING METHODS

Both modules will combine a theoretical part, through frontal lessons, and a practical one, as workshop.

SYLLABUS/CONTENT

Module I will focus in particular on the movie script/screenplay, analyzing its different methods, techniques and styles.

Module II will review the basic elements of marketing and the main techniques of business communication, particularly focusing on: advertising, public relations, media planning and buying, internet and new media marketing, social networks and events.      

RECOMMENDED READING/BIBLIOGRAPHY

Module I: for students non attending classes: Luca Aimeri, Manuale di sceneggiatura cinematografica, Utet Università;  Chris Vogler, Il viaggio dell'eroe, Audino Editore

Module II - the bibliographic material will be directly indicated and suggested by the teacher.

TEACHERS AND EXAM BOARD

Exam Board

FEDERICO RAHOLA (President)

FELICE ROSSELLO (President)

FULVIO ZENDRINI (President)

LESSONS

Class schedule

WORKSHOP OF CINEMA, MUSIC AND ENTERTAINMENT

EXAMS

EXAM DESCRIPTION

Oral test where to present and discuss a paper realized  by students.

ASSESSMENT METHODS

Module I: The exam  will assess  students’ acquisition of the ability to read, interpret and produce film texts.

Module II: The exam will assess students’ learning and ability in using the basic techniques of marketing and corporate communications.

Exam schedule

FURTHER INFORMATION

Module I and II: At the Campus of Savona, before and after the class.