CODE 67509 ACADEMIC YEAR 2016/2017 CREDITS 3 cfu anno 4 FARMACIA 8452 (LM-13) - LANGUAGE Italiano TEACHING LOCATION SEMESTER 2° Semester OVERVIEW The course aims to introduce students to business management. All the tehorical models are referred, whereas possible, to the pharmacy specific issues. AIMS AND CONTENT LEARNING OUTCOMES Students should assimilate the main tools to interpretate the economic environment where companies operate and the ways companies take decisions, with a specific focus on value creation processes, marketing and communication. LEARNING OUTCOMES (FURTHER INFO) We intend to provide the main theoretical tools about companies role, structure, environment, behaviours. We also intend to stimulate a personal reflection on the way the overdescribed tools can apply to service companies and SMEs. TEACHING METHODS Traditional lectures. SYLLABUS/CONTENT The firts part of te course is an introduction about companies definition and typologies. We proceed to the description of main companies' functions (accounting, finance, strategic planning, marketing, operations, HRM). We then focus on the specificities of service companies and SMEs. RECOMMENDED READING/BIBLIOGRAPHY Antoldi F., Economia e organizzazione aziendale. Introduzione al governo delle imprese (2nd edition), McGraw-Hill, 2012. TEACHERS AND EXAM BOARD ROBERTA SCARSI Ricevimento: Monday, 10 a.m., DIEC, Via Vivaldi 5, Genova. Exam Board ROBERTA SCARSI (President) GIORGIA PROFUMO RICCARDO SPINELLI LESSONS LESSONS START Second semester. Class schedule The timetable for this course is available here: Portale EasyAcademy EXAMS EXAM DESCRIPTION Written test with open-ended questions. ASSESSMENT METHODS The student should demonstrate his comprehension of theoretical models and of the technical language. He also should be able to argument his assertions with examples and to solve basic case studies. Exam schedule Data appello Orario Luogo Degree type Note 20/04/2017 10:00 GENOVA Scritto 13/06/2017 10:00 GENOVA Scritto 27/06/2017 10:00 GENOVA Scritto 11/07/2017 10:00 GENOVA Scritto 12/09/2017 10:00 GENOVA Scritto 23/01/2018 10:00 GENOVA Scritto 13/02/2018 16:44 GENOVA Scritto