CODE 60027 ACADEMIC YEAR 2016/2017 CREDITS 9 cfu anno 3 ECONOMIA DELLE AZIENDE MARITTIME, LOGISTICA E TRASP. 8698 (L-18) - SCIENTIFIC DISCIPLINARY SECTOR SECS-P/08 LANGUAGE Italiano TEACHING LOCATION SEMESTER 2° Semester PREREQUISITES Propedeuticità in ingresso Per sostenere l'esame di questo insegnamento è necessario aver sostenuto i seguenti esami: Maritime, Logistics and Transport Economics and Business 8698 (coorte 2014/2015) BUSINESS ADMINISTRATION 41125 2014 TEACHING MATERIALS AULAWEB AIMS AND CONTENT LEARNING OUTCOMES Course description The course, paving on a managerial approach, aims to analyse the operations and strategies of firms operating in major transport modes. The course focuses on main theoretical concepts and perspectives related to transport demand and segmentation, transport capacity deployment and management, marketing, as well as competitive and growth strategies. Emphasis will be given to multinational corporations operating in the transport sectors, diversifying risk and their business portfolio. The course will analyse in-depth the background, the actors and the strategies in maritime, air and rail transportation. The course, paving on a managerial approach, aims to analyse the operations and strategies of firms operating in major transport modes. The course focuses on main theoretical concepts and perspectives related to transport demand and segmentation, transport capacity deployment and management, marketing, as well as competitive and growth strategies. Emphasis will be given to multinational corporations operating in the transport sectors, diversifying risk and their business portfolio. The course will analyse in-depth the background, the actors and the strategies in maritime, air and rail transportation. TEACHING METHODS Lectures, case studies and seminars. RECOMMENDED READING/BIBLIOGRAPHY Recommended textbook: Midoro R., Parola F., Le strategie delle imprese nello shipping di linea e nella portualità, 2013, second edition, FrancoAngeli, Milano. Part 1 - chapters 1-2-3-4, Part 2 - chapters 7-8. Selected resources provided by the instructor on Aulaweb TEACHERS AND EXAM BOARD FRANCESCO PAROLA Ricevimento: The instructor receives students at office (first floor) on Monday 8,45-10,15. Exam Board FRANCESCO PAROLA (President) RENATO MIDORO GIOVANNI SATTA LESSONS LESSONS START 2° sem. 27 february 2017 - 1 june 2017 Class schedule TRANSPORT MANAGEMENT EXAMS ASSESSMENT METHODS Written and oral exam. The assessment aims to verify both theoretical notions regarding the strategy of transport firms and the practical knowledge of managerial tools applied in transport industries. Exam schedule Data appello Orario Luogo Degree type Note 05/06/2017 09:00 GENOVA Scritto + Orale 19/06/2017 09:00 GENOVA Scritto + Orale 03/07/2017 09:00 GENOVA Scritto + Orale 17/07/2017 09:00 GENOVA Scritto + Orale 11/09/2017 09:00 GENOVA Scritto + Orale FURTHER INFORMATION Attendance The course will be taught in Italian. The attendance is not compulsory.
