Course description
The course, paving on a managerial approach, aims to analyse the operations and strategies of firms operating in major transport modes. The course focuses on main theoretical concepts and perspectives related to transport demand and segmentation, transport capacity deployment and management, marketing, as well as competitive and growth strategies. Emphasis will be given to multinational corporations operating in the transport sectors, diversifying risk and their business portfolio. The course will analyse in-depth the background, the actors and the strategies in maritime, air and rail transportation.
Lectures, case studies and seminars.
Recommended textbook:
Midoro R., Parola F., Le strategie delle imprese nello shipping di linea e nella portualità, 2013, second edition, FrancoAngeli, Milano. Part 1 - chapters 1-2-3-4, Part 2 - chapters 7-8.
Selected resources provided by the instructor on Aulaweb
Ricevimento: The instructor receives students at office (first floor) on Monday 8,45-10,15.
FRANCESCO PAROLA (President)
RENATO MIDORO
GIOVANNI SATTA
2° sem.
27 february 2017 - 1 june 2017
TRANSPORT MANAGEMENT
Written and oral exam. The assessment aims to verify both theoretical notions regarding the strategy of transport firms and the practical knowledge of managerial tools applied in transport industries.
Attendance
The course will be taught in Italian. The attendance is not compulsory.
