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CODE 64372
ACADEMIC YEAR 2016/2017
CREDITS
SCIENTIFIC DISCIPLINARY SECTOR SECS-P/08
LANGUAGE Italiano
TEACHING LOCATION
SEMESTER 1° Semester
SECTIONING Questo insegnamento è diviso nelle seguenti frazioni:
  • A
  • B
    		•
    PREREQUISITES
    Propedeuticità in ingresso
    Per sostenere l'esame di questo insegnamento è necessario aver sostenuto i seguenti esami:
    • Business Administration 8697 (coorte 2014/2015)
    • BUSINESS ADMINISTRATION 41125 2014
    TEACHING MATERIALS AULAWEB

    AIMS AND CONTENT

    LEARNING OUTCOMES

    Course description

    The course provides a broad introduction to the fundamentals of marketing, exploring the components of an organization’s strategy of marketing, including how to price, promote, and distribute goods and services. Main subjects: Marketing and the Marketing process: Definitions; Analyzing the Marketing Environment; Understanding Consumer and Business Buyer Behavior; Designing a Customer-Driven Marketing Strategy; Products; Brands; Pricing; Marketing Channels: Retailing and Wholesaling; Promotion and Advertising; Online, Social Media, and Mobile Marketing: introduction.

    TEACHING METHODS

    Lectures. Industry guest lectures and case histories.

    SYLLABUS/CONTENT

    "The course provides a broad introduction to the fundamentals of marketing, exploring the components of a marketing strategy.
    Main subjects: Marketing and the Marketing process: Definitions; Analyzing the Marketing Environment; Understanding Consumer and Business Buyer Behavior; Designing a Customer-Driven Marketing Strategy; Products; Brands; Pricing; Marketing Channels: Retailing and Wholesaling; Promotion and Advertising; Online, SocialMedia, and Mobile Marketing: introduction
    "

     

    RECOMMENDED READING/BIBLIOGRAPHY

    P. Kotler and G. Armostrong, Marketing: an Introduction, Last edition, Prentice Hall

    See also information published on Aulaweb

    TEACHERS AND EXAM BOARD

    Exam Board

    SILVIA BRUZZI (President)

    CLARA BENEVOLO

    GIORGIA PROFUMO

    RICCARDO SPINELLI

    LESSONS

    LESSONS START

    Sem: I

    19 sept. - 15 dec. 2016 

    Class schedule

    MARKETING A

    EXAMS

    ASSESSMENT METHODS

    Assessment

    Written Exam

    Exam schedule

    Data appello Orario Luogo Degree type Note
    07/06/2017 13:00 GENOVA Scritto
    07/07/2017 10:30 GENOVA Scritto
    05/09/2017 10:30 GENOVA Scritto

    FURTHER INFORMATION

    http://www.economia.unige.it/prg1516/ge/marketing_al.pdf