CODE 55535 ACADEMIC YEAR 2016/2017 CREDITS 9 cfu anno 2 ECONOMIA E MANAGEMENT MARITTIMO E PORTUALE 8708 (LM-77) - SCIENTIFIC DISCIPLINARY SECTOR SECS-P/08 LANGUAGE Italiano TEACHING LOCATION SEMESTER 2° Semester TEACHING MATERIALS AULAWEB OVERVIEW Course description The course aims at illustrating the main theoretical marketing models and their application concerning B2C and B2B transport services. AIMS AND CONTENT TEACHING METHODS The course is based on lessons and seminars; for foreign students is suggested a specific program. SYLLABUS/CONTENT "The course aims at illustrating the main theoretical marketing models and their application concerning B2C and B2B transport services." RECOMMENDED READING/BIBLIOGRAPHY They will be announced at the beginning of the course; there is a course page on Aulaweb, with slides and other resources. TEACHERS AND EXAM BOARD CINZIA MARIA RITA PANERO Ricevimento: http://www.economia.unige.it/index.php/il-dipartimento/personale/docenti-ad-economia/151-cinzia-panero Exam Board CINZIA MARIA RITA PANERO (President) GIANNI COZZI FRANCESCO PAROLA LESSONS LESSONS START Sem: II 27 february - 1 june 2017 Class schedule MARKETING FOR TRANSPORT SERVICES EXAMS ASSESSMENT METHODS Written exam Exam schedule Data appello Orario Luogo Degree type Note 07/06/2017 09:30 GENOVA Scritto 22/06/2017 09:30 GENOVA Scritto 05/07/2017 09:30 GENOVA Scritto 19/07/2017 09:30 GENOVA Scritto 05/09/2017 09:30 GENOVA Scritto FURTHER INFORMATION http://www.economia.unige.it/index.php/english/incoming-erasmus-students
