Course description
The course aims at illustrating the main theoretical marketing models and their
application concerning B2C and B2B transport services.
The course is based on lessons and seminars; for foreign students is suggested a
specific program.
"The course aims at illustrating the main theoretical marketing models and their application concerning B2C and B2B transport services."
They will be announced at the beginning of the course; there is a course page on
Aulaweb, with slides and other resources.
Ricevimento: http://www.economia.unige.it/index.php/il-dipartimento/personale/docenti-ad-economia/151-cinzia-panero
CINZIA MARIA RITA PANERO (President)
GIANNI COZZI
FRANCESCO PAROLA
Sem: II
27 february - 1 june 2017
MARKETING FOR TRANSPORT SERVICES
Written exam
http://www.economia.unige.it/index.php/english/incoming-erasmus-students
