CODE 64372 ACADEMIC YEAR 2016/2017 CREDITS 9 cfu anno 3 ECONOMIA AZIENDALE 8697 (L-18) - 6 cfu anno ECONOMIA DELLE AZIENDE MARITTIME, LOGISTICA E TRASP. 8698 (L-18) - 6 cfu anno ECONOMIA E COMMERCIO 8699 (L-33) - SCIENTIFIC DISCIPLINARY SECTOR SECS-P/08 LANGUAGE Italiano TEACHING LOCATION SEMESTER 1° Semester SECTIONING Questo insegnamento è diviso nelle seguenti frazioni: A B PREREQUISITES Propedeuticità in ingresso Per sostenere l'esame di questo insegnamento è necessario aver sostenuto i seguenti esami: Business Administration 8697 (coorte 2014/2015) BUSINESS ADMINISTRATION 41125 2014 AIMS AND CONTENT TEACHING METHODS Lectures, case-studies, teamworks SYLLABUS/CONTENT The course aims at developing the main concepts, models and tools related to strategic market management. More specifically, the course deals with the following topics: market driven management and value creation strategic market analysis, focusing on b2c markets and consumer behavior marketing strategy (targeting, positioning, new product development) marketing mix policies marketing metrics and marketing plan RECOMMENDED READING/BIBLIOGRAPHY Lambin, 2013, Market driven management, McGrawHill (English edition) Details on the chapters to study will be provided on request TEACHERS AND EXAM BOARD NICOLETTA BURATTI Ricevimento: http://www.economia.unige.it/index.php/il-dipartimento/personale/docenti-ad-economia/80-nicoletta-buratti Exam Board NICOLETTA BURATTI (President) GIORGIA PROFUMO LESSONS Class schedule The timetable for this course is available here: Portale EasyAcademy EXAMS EXAM DESCRIPTION Written test, with open ended questions Exam schedule Data appello Orario Luogo Degree type Note 06/06/2017 09:30 GENOVA Scritto 06/07/2017 09:30 GENOVA Scritto 05/09/2017 09:30 GENOVA Scritto
