CODE 66300 ACADEMIC YEAR 2017/2018 CREDITS 6 cfu anno 1 INGEGNERIA GESTIONALE 8734 (LM-31) - SCIENTIFIC DISCIPLINARY SECTOR ING-IND/35 LANGUAGE Italian (English on demand) TEACHING LOCATION SEMESTER 1° Semester MODULES Questo insegnamento è un modulo di: MANAGEMENT CONTROL SYSTEMS + MARKETING OVERVIEW Marketing can no longer be considered as one of the functions of the company but it is increasingly identified with its overall management, constituting the cultural essence of the entire corporate system. Marketing is therefore broadly intended as a way to manage the enterprise and as a vision to successfully tackle current market competition. AIMS AND CONTENT LEARNING OUTCOMES Basic issues in marketing management AIMS AND LEARNING OUTCOMES The student will be able to write a marketing plan TEACHING METHODS Face to face lectures, paper discussion, exercises, contest participation SYLLABUS/CONTENT Market analysis (Abell model, BCG, GE and Porter models) Segmentation Positioning and SWOT analysis MArketing mix definition RECOMMENDED READING/BIBLIOGRAPHY Marketing Management Millenium Edition, Tenth Edition, by Philip Kotler, 2000 by Prentice-Hall, Inc. + slides and articles available on aula web TEACHERS AND EXAM BOARD STEFANIA TESTA Exam Board GIOVANNI LOMBARDO (President) STEFANIA TESTA (President) GIAN CARLO CAINARCA LUCIA CASSETTARI SILVIA MASSA LINDA MADDALENA PONTA MARCO RABERTO LESSONS LESSONS START In accordance with official calendar Class schedule The timetable for this course is available here: Portale EasyAcademy EXAMS EXAM DESCRIPTION Oral test ASSESSMENT METHODS oral test + paper discussion + project work for contest Exam schedule Data appello Orario Luogo Degree type Note 08/01/2018 08:30 SAVONA Orale 18/01/2018 10:00 SAVONA Orale 07/02/2018 10:00 SAVONA Orale 28/05/2018 10:00 SAVONA Orale 14/09/2018 10:00 SAVONA Orale