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CODE 66300
ACADEMIC YEAR 2017/2018
CREDITS
SCIENTIFIC DISCIPLINARY SECTOR ING-IND/35
LANGUAGE Italian (English on demand)
TEACHING LOCATION
SEMESTER 1° Semester
MODULES Questo insegnamento è un modulo di:

OVERVIEW

Marketing can no longer be considered as one of the functions of the company but it is increasingly identified with its overall management, constituting the cultural essence of the entire corporate system. Marketing is therefore broadly intended as a way to manage the enterprise and as a vision to successfully tackle current market competition.

AIMS AND CONTENT

LEARNING OUTCOMES

Basic issues in marketing management

AIMS AND LEARNING OUTCOMES

The student will be able to write a marketing plan

TEACHING METHODS

Face to face lectures, paper discussion, exercises, contest participation

SYLLABUS/CONTENT

Market analysis (Abell model, BCG, GE and Porter models)

Segmentation

Positioning and SWOT analysis

MArketing mix definition

RECOMMENDED READING/BIBLIOGRAPHY

Marketing Management Millenium Edition, Tenth Edition, by Philip Kotler,  2000 by Prentice-Hall, Inc. + slides and articles available on aula web

TEACHERS AND EXAM BOARD

Exam Board

GIOVANNI LOMBARDO (President)

STEFANIA TESTA (President)

GIAN CARLO CAINARCA

LUCIA CASSETTARI

SILVIA MASSA

LINDA MADDALENA PONTA

MARCO RABERTO

LESSONS

LESSONS START

In accordance with official calendar

Class schedule

The timetable for this course is available here: Portale EasyAcademy

EXAMS

EXAM DESCRIPTION

Oral test

ASSESSMENT METHODS

oral test + paper discussion + project work for contest

Exam schedule

Data appello Orario Luogo Degree type Note
08/01/2018 08:30 SAVONA Orale
18/01/2018 10:00 SAVONA Orale
07/02/2018 10:00 SAVONA Orale
28/05/2018 10:00 SAVONA Orale
14/09/2018 10:00 SAVONA Orale