CODE 60027 ACADEMIC YEAR 2019/2020 CREDITS 9 cfu anno 3 ECONOMIA DELLE AZIENDE MARITTIME, LOGISTICA E TRASP. 8698 (L-18) - GENOVA SCIENTIFIC DISCIPLINARY SECTOR SECS-P/08 LANGUAGE Italian TEACHING LOCATION GENOVA SEMESTER 2° Semester PREREQUISITES Propedeuticità in ingresso Per sostenere l'esame di questo insegnamento è necessario aver sostenuto i seguenti esami: Maritime, Logistics and Transport Economics and Business 8698 (coorte 2017/2018) BUSINESS ADMINISTRATION 41125 2017 TEACHING MATERIALS AULAWEB AIMS AND CONTENT LEARNING OUTCOMES The course, paving on a managerial approach, aims to analyse the operations and strategies of firms operating in major transport modes. The course focuses on main theoretical concepts and perspectives related to transport demand and segmentation, transport capacity deployment and management, marketing, as well as competitive and growth strategies. Emphasis will be given to multinational corporations operating in the transport sectors, diversifying risk and their business portfolio. The course will analyse in-depth the background, the actors and the strategies in maritime, air and rail transportation. TEACHING METHODS Methodology Lectures, case studies and seminars. Attendance The course will be taught in Italian. The attendance is not compulsory. RECOMMENDED READING/BIBLIOGRAPHY Recommended textbook: Midoro R., Parola F., Le strategie delle imprese nello shipping di linea e nella portualità, 2013, second edition, FrancoAngeli, Milano. Part 1 - chapters 1-2-3-4, Part 2 - chapters 7-8. Selected resources provided by the instructor on Aulaweb. TEACHERS AND EXAM BOARD FRANCESCO PAROLA Ricevimento: The instructor receives students at office (first floor) on Monday 11.00-12-15. Exam Board FRANCESCO PAROLA (President) RENATO MIDORO GIOVANNI SATTA LESSONS LESSONS START II semester Class schedule TRANSPORT MANAGEMENT EXAMS EXAM DESCRIPTION Oral exam. ASSESSMENT METHODS The assessment aims to verify both theoretical notions regarding the strategy of transport firms and the practical knowledge of managerial tools applied in transport industries. Exam schedule Data appello Orario Luogo Degree type Note 10/01/2020 09:00 GENOVA Scritto + Orale 27/01/2020 09:00 GENOVA Scritto + Orale 13/02/2020 09:00 GENOVA Scritto + Orale 08/06/2020 09:00 GENOVA Orale 22/06/2020 09:00 GENOVA Orale 15/07/2020 09:00 GENOVA Orale 04/09/2020 09:00 GENOVA Orale
