The course presents the main operating models of a company in a competitive market in terms of technological constraints, balance sheet, and objective function with real cases as an example.
The course aims to provide: a basic and wide-ranging analysis of the company, its structure, its functioning and the conditions that regulate its survival and growth; a stylized representation of the company, which highlights its complexity while aiming at simplification. A compromise will be sought between the vastness of the subject and the limitation of a basic course.
Mo prerequisites
Frontal lessons
The main contents of the course are: - Technology and production - Costs - Profit maximization - Market equilibrium and efficiency - Externalities - Information asymmetries - Increasing returns, network effects and lock-ins in the digital economy The theoretical contents are exemplified by case studies and statistical analyzes related to the context of Region Liguria
Arthur B.W. (1996) Increasing returns and the new world of business. Harvard Business Review
Bernheim B.D., Whinston M.D. (2018) Microeconomia. McGrawHill https://www.mheducation.it/microeconomia-3-ed-edizione-custom-bocconi-9788838694561-italy
Haskel & Westlake (2017) Capitalism without Capital: The Rise of the Intangible Economy https://press.princeton.edu/books/hardcover/9780691175034/capitalism-without-capital
Ricevimento: On appointment
MARCO RABERTO (President)
GIAN CARLO CAINARCA
SILVANO CINCOTTI
SILVIA MASSA
STEFANIA TESTA
MAURIZIO CAVIGLIA (President Substitute)
