The course, paving on a managerial approach, aims to analyse the operations and strategies of firms operating in major transport modes. The course focuses on main theoretical concepts and perspectives related to transport demand and segmentation, transport capacity deployment and management, marketing, as well as competitive and growth strategies. Emphasis will be given to multinational corporations operating in the transport sectors, diversifying risk and their business portfolio. The course will analyse in-depth the background, the actors and the strategies in maritime, air and rail transportation.
Compulsory exams: Economia Aziendale.
Methodology
Lectures, case studies and seminars.
Attendance
The course will be taught in Italian. The attendance is not compulsory.
Recommended textbook:
Midoro R., Parola F., Le strategie delle imprese nello shipping di linea e nella portualità, 2013, second edition, FrancoAngeli, Milano. Part 1 - chapters 1-2-3-4, Part 2 - chapters 7-8.
Selected resources provided by the instructor on Aulaweb.
Ricevimento: By appointment, in Genoa, by email: marco.remondino@gmail.com During the classes, possibility of reception at the Imperia office.
MARCO REMONDINO (President)
LARA PENCO
GIORGIA PROFUMO
II semester
TRANSPORT MANAGEMENT
Oral exam.
The assessment aims to verify both theoretical notions regarding the strategy of transport firms and the practical knowledge of managerial tools applied in transport industries.
