CODE 80294 ACADEMIC YEAR 2022/2023 CREDITS 6 cfu anno 2 INGEGNERIA GESTIONALE 8734 (LM-31) - GENOVA SCIENTIFIC DISCIPLINARY SECTOR ING-IND/35 LANGUAGE Italian TEACHING LOCATION GENOVA SEMESTER 1° Semester TEACHING MATERIALS AULAWEB OVERVIEW The course on Corporate Strategies provides a vision on strategies that firms and corporates can take, explores the fundamental decisions to be taken about the future of firms and corporates focusing on techniques and methodologies capable of supporting the strategic decisions. AIMS AND CONTENT LEARNING OUTCOMES The course on Corporate Strategies aims to provide techniques and methods so to analyze the main issues related to how firms and corporates build and control their relationships with the economic environment. Aspects related to managerial functions are specifically developed, in particular to marketing and management control and to the organization and management of human resources. AIMS AND LEARNING OUTCOMES The course on Corporate Strategies provides know-how and skills so to face the general problem of strategic planning in firms and corporates taking specific care to the different managerial issues that characterize the business environment. Attention is devoted to the subject of corporate strategies and in particular to the business ecosystem and to the competitive environment, the distinctive resources and expertise in business ecosystem, strategic management, growth strategies and strategic planning. The goal is to train professionals for management positions in various business areas, with particular attention to corporate governance, to medium-long-term planning, to marketing and management control, to business advisory services as well as issues to the sustainability and environmental impact of production activities. TEACHING METHODS Lectures, case studie and computer exercises SYLLABUS/CONTENT INTRODUCTION TO CORPORATE STRATEGY The Concept of Strategy Tactics vs strategy Strategy as a Decision-Making Process From Financial Planning and Corporate Strategy THE TOOLS OF STRATEGY ANALYSIS Goals, Values, and Performance Industry Analysis: The Fundamentals Further Topics in Industry and Competitive Analysis Analyzing Resources and Capabilities Organization Structure and Management Systems: The Fundamentals of Strategy Implementation BUSINESS STRATEGY AND THE QUEST FOR COMPETITIVE ADVANTAGE The Sources and Dimensions of Competitive Advantage Industry Evolution and Strategic Change Technology-Based Industries and the Management of Innovation CORPORATE STRATEGY Vertical Integration and the Scope of the Firm Global Strategy and the Multinational Corporation Diversification Strategy Implementing Corporate Strategy: Managing the Multibusiness Firm External Growth Strategies: Mergers, Acquisitions, Alliances CURRENT TRENDS IN STRATEGIC MANAGEMENT Blue Ocean Strategy Business Model Canvas Corporate Social Responsibility Complexity and Strategies RECOMMENDED READING/BIBLIOGRAPHY Reference book Robert M. Grant, Contemporary Strategy Analysis, 11th Edition Other reference Pellicelli Giorgio, Strategia d'impresa - Terza edizione, Egea Editore Slides and scientific papers provided by the professor TEACHERS AND EXAM BOARD SILVANO CINCOTTI Ricevimento: The professor is available for students at the end of each lesson or at the office in via Opera Pia 11. Exam Board SILVANO CINCOTTI (President) SILVIA MASSA LINDA MADDALENA PONTA MARCO RABERTO STEFANIA TESTA (President Substitute) LESSONS LESSONS START https://corsi.unige.it/8734/p/studenti-orario Class schedule The timetable for this course is available here: Portale EasyAcademy EXAMS EXAM DESCRIPTION Oral exam ASSESSMENT METHODS Know-how and ability to apply methodologies and technologies developed during the course. Capability to cope on case studies with skills and competences acquired during the course
