The course provides the basic knowledge for the development of a visual communication project, with particular reference to graphic design in the digital environment.
The aim of the course is to provide students with the necessary knowledge to be able to manage the graphic design of products for communication in the field of new media starting from the experience gained in the field of graphic communication in the 20th century. The elements of communication - images, signs and words - are declined in order to be able to adapt to a communication that in the new millennium has become much faster, both the times of permanence in the media and the times of transformation, always offering new inputs and opportunities for the development of graphic language.
The course provides the basic knowledge required to master the principles of graphic communication and to develop a visual project using contemporary communication vectors.
In addition to this, the course aims to provide transversal skills such as:
Personal competence;
Social competence;
Learning to learn competence
Competence in project creation
Project management competence
No prerequisites are required, as the course will address issues related to the discipline from the basics.
The course comprises a part of lectures and a related application through synthetic design experiences conducted individually or in groups and in any case discussed with the lecturer.
Introduction to the course.
Communication in the age of new media.
The components of visual communication: SIGN, WORD, IMAGE
From sign to text: the graphic value of the written word.
Editorial products in the digital era
The dynamic component in graphic communication.
The brand and the coordinated image.
M.L. Falcidieno, "Parola Disegno Segno". Alinea (2006);
A. Agostinelli, S. Meazza, "People Are media". Mondadori 2017).
M. Hachen, "Scienza della visione". Apogeo (2007).
Each lecture is accompanied by a detailed pdf presentation that follows the course outline.
MASSIMO MALAGUGINI (President)
MANUELA MANFREDINI
CRISTINA CANDITO (President Substitute)
https://easyacademy.unige.it/portalestudenti/
The examination consists of an oral interview and the simultaneous presentation of the work carried out during the year, and the final project, collected and processed for the final presentation.
In order to pass the examination, an interview is scheduled to demonstrate the acquisition of knowledge and skills in the development of a visual communication project, including through the presentation of a final project to be discussed with the lecturer.
Students with disabilities or learning disorders are allowed to use specific modalities and supports that will be determined on a case-by-case basis in agreement with the Delegate of the Engineering courses in the Committee for the Inclusion of Students with Disabilities. Students are invited to contact the teacher of this course and copy the Delegate (https://unige.it/commissioni/comitatoperlinclusionedeglistudenticondisabilita.html).
