The course aims to introduce students to business management. All the tehorical models are referred, whereas possible, to the pharmacy specific issues.
Students should assimilate the main tools to interpretate the economic environment where companies operate and the ways companies take decisions, with a specific focus on value creation processes, marketing and communication.
At the end of the course, students should be alble to recognize the main strategic analysis and business management tools and to use them, where possible, with reference to pharmacy.
None
Traditional lectures.
Any Student with documented Specific Learning Disorders (SLD), or with any special needs, shall reach out to the Lecturer(s) and to the dedicated SLD Representative in the Department ( Prof. Luca Raiteri, Luca.Raiteri@unige.it ) before class begins, in order to liaise and arrange the specific learning methods and ensure proper achievement of the learning aims and outcomes. VERY IMPORTANT: any request for compensatory tools and adaptations in the exam MUST be done within 10 working days before the date of the exam according to the instructions that can be found at https://unige.it/disabilita-dsa/comunicazioni
The firts part of te course is an introduction about companies definition and typologies. We proceed to the description of main companies' functions (accounting, finance, strategic planning, marketing, operations). We then focus on the specificities of service companies and SMEs.
Notes from the lessons (only for attending students).
Antoldi F., Economia e organizzazione aziendale. Introduzione al governo delle imprese (2nd edition), McGraw-Hill, 2012.
Ricevimento: To arrange an appointment via Teams, please send an email to the instructor.
Lectures will start in the second semester. For the exact date, please refer to the academic calendar published on the Department website
Oral exam based on the entire program of the course.
The student should demonstrate his comprehension of theoretical models and of the technical language. He also should be able to argument his assertions with examples.
Students who have valid certification of disability or Specific Learning Desorders (DSA) on file with the University may request the use of compensatory measures during the exams (e.g. additional time, concept maps, modifications in the written/oral mode), following the guidelines (p. 5).
Please contact the instructor for further information not included in the teaching unit description.
