The course analyzes the range of tourism services, particularly accommodation businesses (hotels and non-hotels) and travel agencies (tour operators and retail agencies), and, for each business, explores the fundamental principles of organization, management, and marketing strategies.
Generally, however, the tourism development of a destination relies on the availability of local resources even more than on the operations of businesses in the sector. Tourism is therefore a complex process that involves and overlaps various elements of a geographical space, both physical and human.
The authenticity of a place is the driving force that pushes tourism businesses to provide the services necessary for the enjoyment of the space, but at the same time, such enjoyment must consider sustainable territorial governance to avoid losing their competitive advantage.
The course aims to introduce students to destination management and marketing, organizations engaged in tourism and characteristics, and problems associated with running a firm in tourism. Major topics of the course are strategy, marketing, the use of the Internet, pricing, and managing staff in hotels, tour operators, cruise lines, conference organizers.
Upon completion of the course, each student should be able to:
Furthermore, for the 9-credit course only, students should be able to:
Lectures with the use of specialized publications, academic articles, and case studies. Lessons include cooperative learning and public speaking sessions.
Please refer to the course page on Aulaweb for all necessary updates throughout the academic year.
For the 6-credit and 9-credit courses
Additionally, for the 9-credit course only
The course program is the same for both attending and non-attending students.
Required reading for all students Benevolo C., Grasso M., “Destinazioni e imprese turistiche”, FrancoAngeli, Milan, 2022
Required reading for all students Aime M., Papotti D., “L’altro e l’altrove. Antropologia, geografia e turismo”, Einaudi, Turin, 2012
Information on Tourism Geography is provided during lectures only, while materials and scientific articles are published on the course page in Aulaweb.
CLAUDIO FERRARI
ALESSIO TEI (Substitute)
Classes are held in the second semester according to the provisions of the Dipartimento di Lingue e Culture Moderne.
Classes begin the week of February 16, 2026. Any changes or schedule changes will be communicated exclusively on Aulaweb.
Please also consult Easy Academy.
TOURISM ECONOMICS AND MANAGEMENT
The learning assessment focuses on the indicated texts, the contents discussed during the course and the documents published on the course page available on Aulaweb. Please refer to the course page for the dates of the regular exam sessions and any necessary updates throughout the academic year.
Exam registration is mandatory.
For attending students, the learning assessment consists of a dissertation discussion during the course and an oral exam, according to the dates of the regular exam sessions.
The assessments are weighted as follows: - dissertation, 60% - oral exam, 40%
For non-attending students, the learning assessment consists of a written exam consisting of closed and open-ended questions, according to the dates of the regular exam sessions.
The assessment is weighted as follows: - written exam, 100%
For Erasmus students, the learning assessment is possible ONLY if the student is attending and according to the methods described above. The oral exam is held in Italian, while the thesis may also be written and discussed in English.
The summative assessment aims to assess:
To the students who hold a certification of specific learning disorders, disability or other educational requirements: please send an email to the lecturers at the beginning of the course, in order to discuss beforehand the best teaching and exam methods that, in alignment with the intended learning objectives, will take into account your specific needs and will provide suitable compensatory tools.
