OVERVIEW

linguistici, nonché mediante la redazione di testi e lo sviluppo di conversazioni su temi legati a contesti comunicativi specialistici, con particolare attenzione all'acquisizione di un lessico settoriale e professionale nell'ambito della comunicazione promozionale in contesti cross-culturali.

The course is an annual course comprising a Lettorato (80 hours) and a Modulo Teorico (30 hours).

The course aims to enhance students’ linguistic and communicative competences by consolidating their written and oral skills at an upper-intermediate to advanced level. This objective is pursued through the analysis and translation of texts belonging to different linguistic registers, as well as through text production and the development of conversations on topics related to specialised communicative contexts. Particular attention is devoted to the acquisition of sector-specific and professional vocabulary within the field of promotional communication in cross-cultural contexts.

AIMS AND CONTENT

LEARNING OUTCOMES

The Module aims to provide students with language proficiency equivalent to CEFR level C1 (HSK 5, updated to the new HSK 3.0 reform), paying particular attention to the use of Chinese, both written and oral, in cross-cultural promotional communication contexts.

At the end of the Module, students will have an active knowledge of approximately 1,500-1,800 characters and approximately 4,300 words; they will be able to understand intermediate-advanced written texts belonging to different linguistic and cultural registers, to produce written texts on a range of sectoral topics, of mastering spoken language on specialized topics and addressing complex communication situations in cross-cultural promotional contexts.

AIMS AND LEARNING OUTCOMES

Chinese Language for Cross-Cultural Promotional Communication. The course aims to provide students with specialised competences in the use of modern Chinese in various areas of promotional communication carried out by companies and non-governmental organisations (NGOs). Upon completion of the course, students will have developed and enhanced not only their linguistic skills, but also strategies and techniques of adaptation and creative translation (transcreation) applicable to a range of specialised fields within promotional communication from a cross-cultural perspective.

PREREQUISITES

Chinese language: B2 (HSK 4).

TEACHING METHODS

The Lecture and the Theoretical Module will be delivered in interactive form through lectures and face-to-face presentations. In the classroom, exercises, translations, and activities will be carried out that simulate real-world communication situations and allow students to actively use the language. Periodically, exercises or tasks will be assigned to be done independently or in groups, which will then be presented, analyzed, and discussed in class.

Attendance (at least 80% of the class hours provided) at both the Lectorate and the Theoretical Module is strongly recommended. Those who attend less than 80% of the classes are required to notify the teachers promptly and in any case they will have to complete the assigned projects and deliver them to the teachers with methods and timelines that will be agreed upon at the beginning of the semester.

SYLLABUS/CONTENT

The module consists of:

1) Lettorato (80 hours), focused on the in-depth study of the morphosyntactic and lexical elements of the Chinese language with exercises aimed at acquiring lexical and discursive skills required by HSK 5 level (new HSK 3.0), aimed at developing adequate skills in both oral and written production;

2) Modulo Teorico (30 hours), which will focus on the in-depth study of specific areas of Chinese morphology, syntax and vocabulary found in different types of texts and on the main cross-cultural communication techniques applied to diversified contents, with particular reference to promotional activities carried out by institutions and/or companies.

RECOMMENDED READING/BIBLIOGRAPHY

Mandatory readings:

1. Working Professionals: A Textbook for Intermediate-high to Advanced Learners, di Zhou, Yi e Haidan Wang. Abingdon, Oxon, Routledge, 2020.

2. Il cinese per il lavoro. Manuale pratico di cinese avanzato per un uso professionale della lingua, di Luisa M. Paternicò, Tiziana Lioi, Xiaomo Ma e Serena Di Fusco. Roma, Hoepli, 2024.

3. Cinese & affari. Manuale pratico di cinese commerciale, di Barbara Leonesi. Roma, Hoepli, 2024.

Supplementary materials and readings will be provided during the course and will be made available on the AulaWeb page.

Vocabularies:

-  Xiandai hanyu cidian

- Oxford Advanced Learner's English-Chinese Dictionary

TEACHERS AND EXAM BOARD

LESSONS

LESSONS START

Academic Calendar 2026/2027:

- Semester I = from 28/09/2026 to 15/01/2027.

- Semester II = from 15/02/2027 to 28/05/2027.

The Lettorato will take place during both semesters (I and II), while the Modulo Teorico will be held only during Semester II.

The class schedule, together with timetables and classroom information, will be published on EasyAcademy.

Class schedule

The timetable for this course is available here: Portale EasyAcademy

EXAMS

EXAM DESCRIPTION

Lettorato: written + oral exam.

Modulo Teorico: oral exam.

ASSESSMENT METHODS

Lettorato: the final assessment will verify the consolidation of skills related to both written and oral comprehension and production related to the topics covered in the classroom, the ability to translate, as well as the degree of assimilation of skills related to understanding and knowledge of the intended lexicon.

Modulo Teorico: the final assessment will verify the acquisition of grammatical content explained in the classroom and the students' ability to recognize and explain it correctly and use it in specific contexts. The quality of the expression, the appropriate use of the specific lexicon and the capacity for critical analysis will also be the subject of evaluation.

FURTHER INFORMATION

To the students who hold a certification of specific learning disorders, disability or other educational requirements: please send an email to Prof. Puppin at the beginning of the course, in order to discuss beforehand the best teaching and exam methods that, in alignment with the intended learning objectives, will take into account your specific needs and will provide suitable compensatory tools.