OVERVIEW

The course focuses on the learning of the main theoretical-category and practical-application tools related to the methods of communication of representations of the world from antiquity to contemporaneity.

The territorial marketing laboratory w will be held by Marcello Zendrini, following the Geography of Communication course:

"The workshop aims to illustrate how to utilize Marketing Communication tools and techniques in Territorial promotion. Different communication skills, food communication, distribution, sales and promotion are in fact fundamental tools, useful for territorial marketing actions. Real and non real communication cases and workshops, also with issues simulations, are used within the course".

AIMS AND CONTENT

LEARNING OUTCOMES

The Geography of Communication module aims to contribute to an understanding of the strategic role of communication for the development of territories and local communities. The Marketing Techniques Communication laboratory aims at providing an overview of different approaches, marketing strategies and techniques, focusing in particular on direct experiences of institutional and market communication.

AIMS AND LEARNING OUTCOMES

Attendance and active participation in the proposed training activities and individual study will allow the student to acquire adequate knowledge regarding the main tools of the geography of communication and marketing of the territory. These skills will allow the student to develop critical and design skills regarding communication and the representation of local contexts.

PREREQUISITES

Geography bases

TEACHING METHODS

The course consists of lectures for a total of 36 hours for the Geography of Communication module and for 18 hours for the teritorio marketing laboratory. It is planned to use multimedia media.

If it is not possible, for health reasons, to carry out the lessons in person, they will be delivered remotely using the University TEAMS and / or AULAWEB platforms.

SYLLABUS/CONTENT

The course aims to stimulate the acquisition of skills in the field of communication as well as cultural and territorial marketing; encourage the acquisition of critical skills on the use of cartography in the media (imaginary cartography) and in civil society (participatory and collaborative cartography); train students in the design and socio-economic-cultural enhancement of the territory

RECOMMENDED READING/BIBLIOGRAPHY

For the representations and communication of the territory: slides in pdf on the history of the world representations, imaginary cartography and participatory /collaborative cartography present on aul@web.

Marengo M., Geography and literature. Piccolo manuale d'uso, Bologna, Patron, 2016 (second edition - in print).

Nicosia E., Cineturismo and territory. A journey through cinematic places, Bologna, Patron, 2012.

Materials present on the web classroom focused on cultural and territorial marketing (it is planned to use multimedia tools).

TEACHERS AND EXAM BOARD

Exam Board

MARINA MARENGO (President)

GIACOMO ZANOLIN

LESSONS

LESSONS START

23 february 2022

Class schedule

The timetable for this course is available here: Portale EasyAcademy

EXAMS

EXAM DESCRIPTION

Written exam with multiple choice quiz online

ASSESSMENT METHODS

Details on how to prepare for the exam and the degree of in-depth study of each topic will be given during the lessons. The written exam has the task of verifying that the student has learned to use the main conceptual categories of the geography of communication and marketing of the territory

Exam schedule

FURTHER INFORMATION

Students are invited to consult the teaching page (http://www.aulaweb.unige.it/) where all information and teaching materials will be published