|SCIENTIFIC DISCIPLINARY SECTOR||SECS-P/08|
The management of coastal tourism deals with the management of companies that rely on the use of a combination of resources and unique skills in contexts of proximity to the sea, thus benefiting from the resources that belong to coastal and marine ecosystems or to oceanic areas and coastal. The present course provides basic technical-managerial knowledge and managerial methods to understand the functioning of companies operating in the industry, improving their overall corporate performances.
The teaching aims at deepening the main managerial and strategic profiles related to the management of the coastal tourism, typically including cruises, ferries, marinas and other tourist activities (accommodation and other services) that develop along the coast. For this purpose, the concept of coastal tourism is first defined by delimiting the boundaries of the field of study. Subsequently, the different types of tourism are examined, with particular attention to those relevant in the coastal and marine area. The theoretical managerial constructs are also deepened, taking into account the most relevant in the management of enterprises and companies that operate in the analyzed competitive context. The teaching then deepens the main issues related to blue economy, green economy, sustainability and the management of relevant stakeholders, with particular emphasis on such topics as energy management and the environmental impacts generated by companies operating in the sector. The various supporting tools available to coastal tourism companies existing at both national and European level, as well as the relevant actors and stakeholders which populate the industry, are also considered. The course places particular emphasis on the analysis of the different managerial tools to support growth strategies and the sustainable development of companies operating in the coastal and marine tourism.
Attendance and active participation in the proposed training activities (lectures, business cases and company testimonials) and individual study will allow the student to:
The student must have acquired, during the prior studies, the following knowledge necessary to address the course topics:
This knowledge constitutes the necessary foundations for understanding the course topics and successfully overtake the exam tests.
It is recommended to have already pass the following exams: "Economia e gestione delle imprese", " Economia e gestione delle imprese di trasporto" and "Gestione degli investimenti e dei finanziamenti delle aziende di trasporto.
Lectures, business cases and corporate testimonials. In particular, the course is based on lectures, related to the theoretical study parts, and company testimonials on significant empirical business cases as regards the application of the managerial principles and tools useful for companies operating in the context of coastal tourism (cruises; boating; fishing; recreational-recreational, sporting, cultural and edutainment activities in the coastal area).
The course includes lessons from Prof. Giovanni Satta and it is aimed at acquiring the managerial know-how necessary for the successful management of companies and other entities operating in the heterogeneous businesses belonging to the coastal tourism industry.
The teaching program includes 5-parts as reported below:
Part 0 - Coastal tourism: introduction
Part I – Management of coastal tourism: specificities, concerns and new business opportunities
Part II – Theories and concepts for the management of coastal tourism firms
Part III – Environmental impacts, "green" strategies and energy management solutions in coastal tourism
Part IV – ICT, training&skills, funding schemes for coastal tourism firms
All the slides used during the lessons and other teaching material will be made available on “aulaweb” in the specific section dedicated to the course. For attending students, the notes taken during the lessons and the material made available on “aulaweb” by the professor in charge of the course are sufficient for the preparation of the exam.
At the beginning of the lessons, the teacher will indicate the suggested texts and additional teaching materials as support texts, especially for non-attending students.
Lessons will start regularly at the beginning of the II semester
All class schedules are posted on the EasyAcademy portal.
The exam consists of an oral examination.
Details on how to prepare for the exam and on the degree of depth of each topic will be given during the lessons and will also be available on “aulaweb”.
The test will also allow to evaluate the candidate's ability to apply the concepts and the theoretical constructs examined to specific managerial areas, requiring the use of examples and empirical cases. The logic questions will be asked in such a way as to verify the ability to critically analyse management problems relating to the management of economic actors operating in the various sectors of coastal tourism.