CODE 67509 ACADEMIC YEAR 2022/2023 CREDITS 3 cfu anno 4 FARMACIA 8452 (LM-13) - GENOVA LANGUAGE Italian TEACHING LOCATION GENOVA SEMESTER 2° Semester TEACHING MATERIALS AULAWEB OVERVIEW The course aims to introduce students to business management. All the tehorical models are referred, whereas possible, to the pharmacy specific issues. AIMS AND CONTENT LEARNING OUTCOMES Students should assimilate the main tools to interpretate the economic environment where companies operate and the ways companies take decisions, with a specific focus on value creation processes, marketing and communication. AIMS AND LEARNING OUTCOMES We intend to provide the main theoretical tools about companies role, structure, environment, behaviours. We also intend to stimulate a personal reflection on the way the overdescribed tools can apply to service companies and SMEs. At the end of the course, students should be alble to recognize the main strategic analysis and business management tools and to use them, where possible, with reference to pharmacy. TEACHING METHODS Traditional lectures. SYLLABUS/CONTENT The firts part of te course is an introduction about companies definition and typologies. We proceed to the description of main companies' functions (accounting, finance, strategic planning, marketing, operations). We then focus on the specificities of service companies and SMEs. RECOMMENDED READING/BIBLIOGRAPHY Antoldi F., Economia e organizzazione aziendale. Introduzione al governo delle imprese (2nd edition), McGraw-Hill, 2012. TEACHERS AND EXAM BOARD ROBERTA SCARSI Ricevimento: Send an email to the professor to set a meeting via Skype or Teams Exam Board ROBERTA SCARSI (President) GIORGIA PROFUMO RICCARDO SPINELLI (Substitute) LESSONS LESSONS START Second semester. Class schedule The timetable for this course is available here: Portale EasyAcademy EXAMS EXAM DESCRIPTION Oral exam. ASSESSMENT METHODS The student should demonstrate his comprehension of theoretical models and of the technical language. He also should be able to argument his assertions with examples and to solve basic case studies. Exam schedule Data appello Orario Luogo Degree type Note 05/04/2023 10:00 GENOVA Orale 20/06/2023 10:00 GENOVA Orale 04/07/2023 10:00 GENOVA Orale 18/07/2023 10:00 GENOVA Orale 12/09/2023 10:00 GENOVA Orale 23/01/2024 10:00 GENOVA Orale 06/02/2024 10:00 GENOVA Orale