LEARNING OUTCOMES

The aim of the course is twofold: to provide, on the one hand, knowledge on geographic information systems and their possible applications in cultural heritage and tourism, developing also basic skills on a software environment dedicated to the management of geographic information and, on the other hand, to provide knowledge and to develop skills to address the issues related to the design of a web services portal and its visibility on search engines in order to improve (or maintain) the positioning in the pages of response to queries from users of the Web (SEO / SEM web marketing methodologies functional to the visibility of "sold" services / products).