CODE 101320 ACADEMIC YEAR 2022/2023 CREDITS 9 cfu anno 3 SCIENZE DELLA COMUNICAZIONE 8752 (L-20) - SAVONA SCIENTIFIC DISCIPLINARY SECTOR M-GGR/01 LANGUAGE Italian TEACHING LOCATION SAVONA SEMESTER 2° Semester TEACHING MATERIALS AULAWEB OVERVIEW The course focuses on the learning of the main theoretical-category and practical-application tools related to the methods of communication of representations of the world from antiquity to contemporaneity. The territorial marketing laboratory w will be held by Marcello Zendrini, following the Geography of Communication course: "The workshop aims to illustrate how to utilize Marketing Communication tools and techniques in Territorial promotion. Different communication skills, food communication, distribution, sales and promotion are in fact fundamental tools, useful for territorial marketing actions. Real and non real communication cases and workshops, also with issues simulations, are used within the course". AIMS AND CONTENT LEARNING OUTCOMES The Geography of Communication module aims to contribute to an understanding of the strategic role of communication for the development of territories and local communities. The Marketing Techniques Communication laboratory aims at providing an overview of different approaches, marketing strategies and techniques, focusing in particular on direct experiences of institutional and market communication. AIMS AND LEARNING OUTCOMES Attendance and active participation in the proposed training activities and individual study will allow the student to acquire adequate knowledge regarding the main tools of the geography of communication and marketing of the territory. These skills will allow the student to develop critical and design skills regarding communication and the representation of local contexts. PREREQUISITES Geography bases TEACHING METHODS The course consists of lectures for a total of 36 hours for the Geography of Communication module and for 18 hours for the teritorio marketing laboratory. It is planned to use multimedia media. SYLLABUS/CONTENT The course aims to stimulate the acquisition of skills in the field of communication as well as cultural and territorial marketing; encourage the acquisition of critical skills on the use of cartography in the media (imaginary cartography) and in civil society (participatory and collaborative cartography); train students in the design and socio-economic-cultural enhancement of the territory RECOMMENDED READING/BIBLIOGRAPHY For the representations and communication of the territory: slides in pdf on the history of the world representations, imaginary cartography and participatory /collaborative cartography present on aul@web. Marengo M., Geography and literature. Piccolo manuale d'uso, Bologna, Patron, 2016 (second edition - in print). Nicosia E., Cineturismo and territory. A journey through cinematic places, Bologna, Patron, 2012. Materials present on the web classroom focused on cultural and territorial marketing (it is planned to use multimedia tools). The texts and materials indicated and those present on the aulaweb of the course are valid for both attending and non-attending students, as well as for students with specific needs TEACHERS AND EXAM BOARD MARINA MARENGO Ricevimento: By appointment. marina.marengo@unige.it FULVIO ZENDRINI Exam Board MARINA MARENGO (President) GIACOMO ZANOLIN LESSONS LESSONS START march 2023 Class schedule GEOGRAPHY OF COMMUNICATION AND TERRITORIAL MARKETING EXAMS EXAM DESCRIPTION Written exam with multiple choice quiz online ASSESSMENT METHODS Details on how to prepare for the exam and the degree of in-depth study of each topic will be given during the lessons. The written exam has the task of verifying that the student has learned to use the main conceptual categories of the geography of communication and marketing of the territory. There may be a written test at the end of the module Exam schedule Data appello Orario Luogo Degree type Note 09/01/2023 15:00 GENOVA Scritto 09/01/2023 17:00 SAVONA Scritto 23/01/2023 15:00 GENOVA Scritto 23/01/2023 17:00 SAVONA Scritto 06/02/2023 15:00 GENOVA Scritto 06/02/2023 17:00 SAVONA Scritto 19/05/2023 15:00 GENOVA Scritto 19/05/2023 17:00 SAVONA Scritto 01/06/2023 15:00 GENOVA Scritto 01/06/2023 17:00 SAVONA Scritto 16/06/2023 15:00 GENOVA Scritto 16/06/2023 17:00 SAVONA Scritto 30/06/2023 15:00 GENOVA Scritto 30/06/2023 17:00 SAVONA Scritto 11/09/2023 15:00 GENOVA Scritto 11/09/2023 17:00 SAVONA Scritto FURTHER INFORMATION Students are invited to consult the teaching page (http://www.aulaweb.unige.it/) where all information and teaching materials will be published. Students with disabilities must contact the teacher at the beginning of the course