The course on Corporate Strategies provides a vision on strategies that firms and corporates can take, explores the fundamental decisions to be taken about the future of firms and corporates focusing on techniques and methodologies capable of supporting the strategic decisions.
The course on Corporate Strategies aims to provide techniques and methods so to analyze the main issues related to how firms and corporates build and control their relationships with the economic environment. Aspects related to managerial functions are specifically developed, in particular to marketing and management control and to the organization and management of human resources.
The course on Corporate Strategies provides know-how and skills so to face the general problem of strategic planning in firms and corporates taking specific care to the different managerial issues that characterize the business environment. Attention is devoted to the subject of corporate strategies and in particular to the business ecosystem and to the competitive environment, the distinctive resources and expertise in business ecosystem, strategic management, growth strategies and strategic planning. The goal is to train professionals for management positions in various business areas, with particular attention to corporate governance, to medium-long-term planning, to marketing and management control, to business advisory services as well as issues to the sustainability and environmental impact of production activities.
Lectures, case studie and computer exercises
INTRODUCTION TO CORPORATE STRATEGY
The Concept of Strategy
Tactics vs strategy
Strategy as a Decision-Making Process
From Financial Planning and Corporate Strategy
THE TOOLS OF STRATEGY ANALYSIS
Goals, Values, and Performance
Industry Analysis: The Fundamentals
Further Topics in Industry and Competitive Analysis
Analyzing Resources and Capabilities
Organization Structure and Management Systems: The Fundamentals of Strategy Implementation
BUSINESS STRATEGY AND THE QUEST FOR COMPETITIVE ADVANTAGE
The Sources and Dimensions of Competitive Advantage
Industry Evolution and Strategic Change
Technology-Based Industries and the Management of Innovation
CORPORATE STRATEGY
Vertical Integration and the Scope of the Firm
Global Strategy and the Multinational Corporation
Diversification Strategy
Implementing Corporate Strategy: Managing the Multibusiness Firm
External Growth Strategies: Mergers, Acquisitions, Alliances
CURRENT TRENDS IN STRATEGIC MANAGEMENT
Blue Ocean Strategy
Business Model Canvas
Corporate Social Responsibility
Complexity and Strategies
Reference book
Other reference
Slides and scientific papers provided by the professor
Ricevimento: The professor is available for students at the end of each lesson or at the office in via Opera Pia 11.
SILVANO CINCOTTI (President)
SILVIA MASSA
LINDA MADDALENA PONTA
MARCO RABERTO
STEFANIA TESTA (President Substitute)
https://corsi.unige.it/8734/p/studenti-orario
Oral exam
Know-how and ability to apply methodologies and technologies developed during the course. Capability to cope on case studies with skills and competences acquired during the course
