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BUSINESS CULTURE

CODE 97162
ACADEMIC YEAR 2022/2023
CREDITS
  • 6 cfu during the 3nd year of 10716 INGEGNERIA GESTIONALE (L-9) - GENOVA
  • SCIENTIFIC DISCIPLINARY SECTOR ING-IND/35
    LANGUAGE Italian (English on demand)
    TEACHING LOCATION
  • GENOVA
  • SEMESTER 2° Semester
    TEACHING MATERIALS AULAWEB

    OVERVIEW

     

    The course presents the main operating models of a company in a competitive market in terms of technological constraints, balance sheet, and objective function with real cases as an example.

    AIMS AND CONTENT

    LEARNING OUTCOMES

    The course aims to provide: a basic and wide-ranging analysis of the company, its structure, its functioning and the conditions that regulate its survival and growth; a stylized representation of the company, which highlights its complexity while aiming at simplification. A compromise will be sought between the vastness of the subject and the limitation of a basic course.

    AIMS AND LEARNING OUTCOMES

    Understand and analyze, even graphically, the relationship between technology, the price of production factors and production costs for a company.

    Understand and analyze, also graphically, the relationship between market forms, production level and prices set by a company.

    Apply the theoretical concepts learned to the particular cases of the digital transition and environmental externalities.

    Connect the theoretical concepts learned to the example cases referring to the Ligurian context.

    PREREQUISITES

    No prerequisites

    TEACHING METHODS

    Frontal lessons

    SYLLABUS/CONTENT

     

    The program of the course is divided into 12 weeks, two lessons per week, with an alternation of theoretical and analytical contents and examples referring to the Ligurian context.

    Week

    Analysis and examples referring to the Ligurian context

    Theoretical contents

    1

    Database of the Chamber system

    - Tools of economic information and legality               

    - Evolution of the Ligurian economic system               

    Technology and production functions.

     

    Isoquants and returns to scale

     

    2

    The material infrastructures:

    - Highways        

    - Railways        

    - Airport        

    - Port

    Input, technology, costs, and choice of factors.

     

    Cost functions and their relationships

     

    3

    Planning of Funds POR FESR Liguria 2014-2020

    - Progress and reschedulling               

    - State of preparation of the program 2021-2027          

    Revenue functions, profit maximization and supply function

     

    4

    Planning of POR FSE Funds L iguria 2014-2020

    - Progress and reschedulling               

    - State of preparation of the program 2021-2027               

    Perfect competition and equilibrium in the short and long run

    5

    - The intangible infrastrutture               

    Consumer and producer surplus.

    Efficiency of perfectly competitive markets

    6

    Alternative forms of access to  credit:

    - Financial engineering      

    - Collective Credit Guarantee Bodies

    - Problems related to the risk of bank default      

    Information asymmetries.

    Hidden features and adverse selection.

    Hidden actions and moral hazard.

     

    7

    Entrepreneurial associations:

    - The experience of “Centri integrati di via” and of business networks      

    Monopoly, equilibrium and loss of efficiency .

    Elasticity of demand and markup

     

    8

    The “Punti di impresa digitale” of the Chamber system

    Increasing returns, network effects and lock- in in the digital economy. 

    Arthur model

    9

    The observatory of tourism of Region Liguria

     

    Case study I: digital investments, total productivity and substitutability of production factors.

    International empirical evidence

    10

    The protection of historic centers and the enhancement of the artistic heritage and historical shops

    Oligopoly.

    Cournot , Stackelberg and Bertrand models.

    11

    GENOA GOURMET: A brand to promote the excellence of the territory

    Positive and negative externalities. Externalities and efficiency.

    The Coase theorem and policies to address externalities.

    12

    Crisis Management:

    - Natural disasters: floods, storm surges

    - Disasters caused by negligence:  the collapse of Ponte Morandi

    - Health emergency: Covid 19               

    Case study II: greenhouse gas emissions as a negative production externality and economic policies to mitigate climate change.

     

    RECOMMENDED READING/BIBLIOGRAPHY

    Arthur B.W. (1996) Increasing returns and the new world of business. Harvard Business Review

    Bernheim B.D., Whinston M.D. (2018) Microeconomia. McGrawHill https://www.mheducation.it/microeconomia-3-ed-edizione-custom-bocconi-9788838694561-italy

    Haskel & Westlake (2017) Capitalism without Capital: The Rise of the Intangible Economy  https://press.princeton.edu/books/hardcover/9780691175034/capitalism-without-capital

    TEACHERS AND EXAM BOARD

    Exam Board

    MARCO RABERTO (President)

    SILVANO CINCOTTI

    SILVIA MASSA

    LINDA MADDALENA PONTA

    STEFANIA TESTA

    MAURIZIO CAVIGLIA (President Substitute)

    LESSONS

    Class schedule

    All class schedules are posted on the EasyAcademy portal.

    EXAMS

    EXAM DESCRIPTION

    The exam consists of a written test and an oral discussion on a short document prepared by the student.

    ASSESSMENT METHODS

    The written test is aimed at verifying the knowledge of the microeconomics topics presented in class by Prof. Raberto. Knowledge of the topics, combined with clarity and precision in the presentation, also with the aid of graphics, constitute the elements of evaluation of the written test.

    The oral exam focuses on the discussion of a short document, of a maximum of two pages, prepared by the student, and is aimed at analyzing and connecting some of the topics covered in the lessons of Prof. Caviglia. The creation of links, comparisons and the synthesis will be an element of evaluation of the oral exam.

    Exam schedule

    Date Time Location Type Notes
    12/01/2023 09:00 GENOVA Orale
    09/02/2023 09:00 GENOVA Orale
    07/06/2023 09:00 GENOVA Scritto + Orale
    22/06/2023 09:00 GENOVA Scritto + Orale
    18/07/2023 09:00 GENOVA Scritto + Orale
    07/09/2023 09:00 GENOVA Scritto + Orale