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STRATEGIC PLANNING FOR THE INNOVATION OF THE PLEASURE CRAFT PRODUCT

CODE 109311
ACADEMIC YEAR 2022/2023
CREDITS
  • 12 cfu during the 1st year of 9008 DESIGN NAVALE E NAUTICO(LM-12) - LA SPEZIA
  • SCIENTIFIC DISCIPLINARY SECTOR ING-IND/35
    LANGUAGE Italian (English on demand)
    TEACHING LOCATION
  • LA SPEZIA
  • SEMESTER 2° Semester
    MODULES This unit is a module of:
    TEACHING MATERIALS AULAWEB

    AIMS AND CONTENT

    LEARNING OUTCOMES

    The course aims to provide tools and methods to guide decisions regarding the possible configuration of new marine products. In particular, tools for reading and analyzing the market, visioning activities, construction of scenarios and other models to support strategic design will be studied and tested. At the end of the course the student must be able to define a product vision projected into the future through a forecast of evolution of the context that will host it and of the elements destined to produce the expected change.

    TEACHERS AND EXAM BOARD

    Exam Board

    MASSIMO CORRADI (President)

    ARIANNA BIONDA

    ANDREA RATTI (President Substitute)