OVERVIEW

The course aims to introduce students to strategic management. Major topics of the course are the nature of the firm, the external and internal environmental analysis, competitive and corporate strategies, the management of some of the corporate functions (operations, finance, R&D).

AIMS AND CONTENT

LEARNING OUTCOMES

The course aims to introduce students to strategic management. Major topics of the course are the nature of the firm, the external and internal environmental analysis, competitive and corporate strategies, the management of some of the corporate functions (operations, finance, R&D).

AIMS AND LEARNING OUTCOMES

At the end of the course, students should be able to recognize and/or use the main strategic analysis tools and to solve basic case studies.

TEACHING METHODS

Traditional lectures.

SYLLABUS/CONTENT

Part I: The company

• Company's goals
• Mission, vision and strategy

Part II: The environment analysis and the competitive advantage

• The general environment
• The competitive environment
• Resources and competences
• The competitive advantage
• Value creation
• Business strategies
• Corporate strategies

Part III: Funcions

• Production management
• Logistics management
• Marketing
• R&D management

Parte IV: Focuses

• Services management
• SMEs management

RECOMMENDED READING/BIBLIOGRAPHY

M. Caroli, Economia e gestione sostenibile delle imprese, McGraw-Hill, Milano, 2021.

Integrative materials on Aulaweb.

For students wishing to study on English textbook:

Grant R. (2013), Contemporary Strategy Analysis, 8th Edition, Wiley (details on the chapters to study will be provided on reques).

TEACHERS AND EXAM BOARD

Exam Board

ROBERTA SCARSI (President)

LARA PENCO

LESSONS

LESSONS START

First semester

Class schedule

The timetable for this course is available here: Portale EasyAcademy

EXAMS

EXAM DESCRIPTION

Oral assessment.

ASSESSMENT METHODS

Foreign students are free to study on Italian or English textbooks.

Exam schedule