OVERVIEW

The course aims to introduce students to business management. All the tehorical models are referred, whereas possible, to the pharmacy specific issues.

AIMS AND CONTENT

LEARNING OUTCOMES

Students should assimilate the main tools to interpretate the economic environment where companies operate and the ways companies take decisions, with a specific focus on value creation processes, marketing and communication.

AIMS AND LEARNING OUTCOMES

We intend to provide the main theoretical tools about companies role, structure, environment, behaviours. We also intend to stimulate a personal reflection on the way the overdescribed tools can apply to service companies and SMEs.

At the end of the course, students should be alble to recognize the main strategic analysis and business management tools and to use them, where possible, with reference to pharmacy.

TEACHING METHODS

Traditional lectures.

Any Student with documented Specific Learning Disorders (SLD), or with any special needs, shall reach out to the Lecturer(s) and to the dedicated SLD Representative in the Department ( Prof. Luca Raiteri, Luca.Raiteri@unige.it ) before class begins, in order to liaise and arrange the specific learning methods and ensure proper achievement of the learning aims and outcomes. VERY IMPORTANT: any request for compensatory tools and adaptations in the exam MUST be done within 10 working days before the date of the exam according to the instructions that can be found at https://unige.it/disabilita-dsa/comunicazioni

SYLLABUS/CONTENT

The firts part of te course is an introduction about companies definition and typologies. We proceed to the description of main companies' functions (accounting, finance, strategic planning, marketing, operations). We then focus on the specificities of service companies and SMEs.

RECOMMENDED READING/BIBLIOGRAPHY

Antoldi F., Economia e organizzazione aziendale. Introduzione al governo delle imprese (2nd edition), McGraw-Hill, 2012.

TEACHERS AND EXAM BOARD

Exam Board

ROBERTA SCARSI (President)

GIORGIA PROFUMO

RICCARDO SPINELLI (Substitute)

LESSONS

LESSONS START

Second semester.

Class schedule

The timetable for this course is available here: Portale EasyAcademy

EXAMS

EXAM DESCRIPTION

Oral exam.

ASSESSMENT METHODS

The student should demonstrate his comprehension of theoretical models and of the technical language. He also should be able to argument his assertions with examples and to solve basic case studies.

Students who have valid certification of disability or Specific Learning Desorders (DSA) on file with the University may request the use of compensatory measures during the exams (e.g. additional time, concept maps, modifications in the written/oral mode), following the guidelines (p. 5). 

Exam schedule