Processes mark the life of organizations. It therefore becomes essential to know the concepts, methods and technologies that allow organizations to manage processes effectively and efficiently.
One of the most important processes for the company is the marketing process, consisting of a series of actions aimed at optimizing the sale of a product or service in order to increase customer satisfaction.
This course addresses the above mentioned aspects.
The aim of this course is to provide the basic concepts on business process management (issues, methodologies and tools) and specifically deepen the marketing process, broken down into its most important activities (market segmentation, marketing mix design, etc.)
Le
Ricevimento: By appointment, either online (via Microsoft Team) or in office, by sending email (stefania.testa@unige.it)
STEFANIA TESTA (President)
SILVIA MASSA
SILVANO CINCOTTI (President Substitute)
SILVANA FRASCHERI (President Substitute)
LINDA MADDALENA PONTA (President Substitute)
MARCO RABERTO (President Substitute)
Learning assesment takes place through a marketing project work and an oral exam related to BPM issues. The marketing project work is related to the project launched evry year in a national contest. Each group will have to draw up one report and one power point presentation. The results of the project work and the oral exam related to BPM issues are published on aula-web. The final grade is calculated as the average of the two parts.
Working students and students with certification of specific learning disorders, disability or other special educational needs are advised to contact the teacher at the beginning of the course to agree on exam methods that, in compliance with the objectives of the course, take into account the individual learning methods
