OVERVIEW

The course on Strategy and Change Management aims to provide techniques and methods so to analyze the main issues related to how firms and corporates build and control their relationships with the economic environment. Aspects related to managerial functions are specifically developed, in particular to marketing and management control and to the organization and management of human resources.

AIMS AND CONTENT

LEARNING OUTCOMES

The course aims to analyze the main issues related to the ways in which companies build and control their relationships with the ecosystem, also through the discussion of business cases. Attention is paid to the theme of corporate strategy and in particular to the business system and competitive environment, to the distinctive resources and skills in the business system, to strategic management, growth strategies, strategic planning and change management. In addition, aspects related to the organization and management of human resources are presented.

AIMS AND LEARNING OUTCOMES

The course on Strategy and Change Management provides know-how and skills so to face the general problem of strategic planning in firms and corporates taking specific care to the different managerial issues that characterize the business environment. Attention is devoted to the subject of corporate strategies and in particular to the business ecosystem and to the competitive environment, the distinctive resources and expertise in business ecosystem, strategic management, growth strategies and strategic planning. The goal is to train professionals for management positions in various business areas, with particular attention to corporate governance, to medium-long-term planning, to marketing and management control, to business advisory services as well as issues to the sustainability and environmental impact of production activities.

TEACHING METHODS

Lectures on methodological and technological aspects with the support of case studies

SYLLABUS/CONTENT

INTRODUCTION TO CORPORATE STRATEGY
The Concept of Strategy
Tactics vs strategy
Strategy as a Decision-Making Process
From Financial Planning and Corporate Strategy

THE TOOLS OF STRATEGY ANALYSIS
Goals, Values, and Performance
Industry Analysis: The Fundamentals
Further Topics in Industry and Competitive Analysis
Analyzing Resources and Capabilities
Organization Structure and Management Systems: The Fundamentals of Strategy Implementation

BUSINESS STRATEGY AND THE QUEST FOR COMPETITIVE ADVANTAGE
The Sources and Dimensions of Competitive Advantage
Industry Evolution and Strategic Change
Technology-Based Industries and the Management of Innovation

CORPORATE STRATEGY
Vertical Integration and the Scope of the Firm
Global Strategy and the Multinational Corporation
Diversification Strategy
Implementing Corporate Strategy: Managing the Multibusiness Firm
External Growth Strategies: Mergers, Acquisitions, Alliances

CURRENT TRENDS IN STRATEGIC MANAGEMENT
Blue Ocean Strategy
Business Model Canvas
Corporate Social Responsibility
Complexity and Strategies

RECOMMENDED READING/BIBLIOGRAPHY

Reference book
Robert M. Grant, Contemporary Strategy Analysis, 11th Edition

Other reference
Pellicelli Giorgio, Strategia d'impresa - Terza edizione, Egea Editore

Slides and scientific papers provided by the professor

TEACHERS AND EXAM BOARD

LESSONS

LESSONS START

https://corsi.unige.it/en/corsi/8734/studenti-orario

Class schedule

The timetable for this course is available here: Portale EasyAcademy

EXAMS

EXAM DESCRIPTION

Oral exam

ASSESSMENT METHODS

Know-how and ability to apply methodologies and technologies developed during the course
Capability to cope on case studies with skills and competences acquired during the course