OVERVIEW

Starting from an analysis of the relationship between ethics and economics and the implications of Company Stakeholder Responsibility, the teaching will focus on the wellness economy and ethical marketing as a form of company communication capable of developing competitiveness based on the sharing of values between the company and its stakeholders with a view to generating wealth. The theoretical study will be supported by the analysis of forms and methods of company communication and case studies.

AIMS AND CONTENT

LEARNING OUTCOMES

The purpose of the laboratory is to develop skills in developing an editorial project based on audio format starting from an original idea, learning how to collect and evaluate informations and learning how to record and mix an audio track. In orders to learn how to promote ad distribute the project, a transversal approach to communication skills will be encouraged.

AIMS AND LEARNING OUTCOMES

The teaching aims to provide a general understanding of the ethics-business relationship. Referring to stakeholder theory, it proposes the Company Stakeholder Responsibility as a model in which marketing is connoted as an ethical-social communication tool oriented towards the construction of a trusting, long-lasting relationship between company and stakeholder in both the well-being economy and the wellness economy.
At the end of the course, students will be able to:1. Identify and describe the main theoretical models related to the ethics-business relationship; 2. Understand the moral issues inherent to business management and marketing in order to develop an ethical vision of business; 3. Apply the theories to the study of ethically relevant cases concerning business communication, in order to develop ethical competence; 4. To analyse moral issues concerning the ethics of corporate communication with the tools proper to it, in order to acquire vocabulary and argumentative and operational methods; 5. To assess the practical implications of Company Stakeholder Responsibility in the construction of the company-stakeholder relationship of trust and of the wellness economy; 6. To elaborate tools for ethical-social corporate communication.

PREREQUISITES

Having passed the Ethics of Communication exam

TEACHING METHODS

1. Lectures  aimed at providing the concurrent tools, vocabulary and key expressions of the sectoral language of the discipline

2. Interactive lessons based on questions and request for further study of students. Within this mode there is also a peer to peer lesson

3. Group work

The lessons will be supported with the use of slides, videos, testimonials that will be published in aulaweb

SYLLABUS/CONTENT

The programme is divided into three parts. The first deals with the relationship between ethics and economics, with particular reference to the wellness economy; the theories of rational choice and social choice; the transition from GDP to FIL; the relationship between business ethics and social wellbeing; the second considers ethical marketing, the wellness economy, business ethics, the business model for wellness, the relationship between brand and product, the cultural dimension of the wellness economy; the third is dedicated to the definition and study of corporate communication models; the role, objectives and planning of corporate communication; the tools used to communicate Company Stakeholder Responsibility as a corporate strategy functional to the development of the wellness economy. 

The teaching contributes to the achievement of the following Sustainable Development Goals of the UN 2030 Agenda:

Goal 8. Promote sustained, inclusive and sustainable economic growth, full and productive employment and decent work for all

Goal 9.Build resilient infrastructure, promote inclusive and sustainable industrialization, and foster innovation

Goal 12. Ensure sustainable consumption and production patterns

RECOMMENDED READING/BIBLIOGRAPHY

P. Rizzitelli, Il marketing del  benessere.Il cambiamento necessario per una nuova economia, Bookness, 2020

R.E. Freeman e S.R. Velamuri, "Un nuovo approccio alla CSR: responsabilità verso gli stakeholder d’impresa (Company Stakeholder Responsibility)", in R.E. Freeman, G. Rusconi, M. Dorigatti, Teoria degli Stakeholder, Franco Angeli, Milano 2007, pp. 253 - 269

F. Manti, Scelte di mercato, in A.A.V.V., Etica ed economia il binomio possibile, Sentieri Meridiani, Foggia 2010, pp. 9 - 62

For non-feeding students, integration with the text:

S. Zamagni, Responsible business and civil market, Il Mulino, Bologna 2013 

TEACHERS AND EXAM BOARD

Exam Board

NATASHA COLA (President)

FRANCO MANTI

LESSONS

LESSONS START

Monday, 24th February, 2025

Class schedule

The timetable for this course is available here: Portale EasyAcademy

EXAMS

EXAM DESCRIPTION

Oral
The examination is structured as follows:
- Colloquium concerning fundamental aspects of ethics
- Colloquium on topics covered in the adopted texts
- Case studies

ASSESSMENT METHODS

The examination is designed to assess                                                                                                                                                    

- knowledge relating to the relationship between ethics and economics and the topics covered in the books adopted (maximum mark 10/30)

- skills relating to argumentation, mastery of sectorial language, clarity of exposition, personal reworking (maximum mark 7/30)

- skills in making connections between the various parts of the teaching programme and between different disciplines, with particular reference to the ethical implications of weel-being and the wellness economy (maximum mark 7/30)

- analytical and argumentation competencies related to case studies (max score 6/30)

Exam schedule

FURTHER INFORMATION

Seminar activities by experts on the topics covered in the course.

Subject matter expert: Dr. Luisa Bellissimo; e-mail: luisa.bellissimo@edu.unige.it