CODE 84623 ACADEMIC YEAR 2024/2025 CREDITS 8 cfu anno 1 DESIGN DEL PRODOTTO E DELLA COMUNICAZIONE 11439 (L-4) - GENOVA SCIENTIFIC DISCIPLINARY SECTOR ICAR/17 LANGUAGE Italian TEACHING LOCATION GENOVA SEMESTER Annual SECTIONING Questo insegnamento è diviso nelle seguenti frazioni: A B PREREQUISITES Propedeuticità in uscita Questo insegnamento è propedeutico per gli insegnamenti: Product and nautical design 9274 (coorte 2024/2025) GRAPHICS WORKSHOP FOR THE PRODUCT 84624 DESIGN 10176 (coorte 2024/2025) GRAPHICS WORKSHOP FOR THE PRODUCT 84624 PRODUCT AND COMMUNICATION DESIGN 11439 (coorte 2024/2025) GRAPHICS WORKSHOP FOR THE PRODUCT 84624 A GRAPHICS WORKSHOP FOR THE PRODUCT 84624 B TEACHING MATERIALS AULAWEB OVERVIEW The main aim of the course is to teach drawing from a semantic point of view, in which learning the vocabulary and syntax of this language enables the realisation of an effective form of communication also aimed at design. Drawing, understood as an instrument of knowledge, must therefore be articulated through the ability to observe and understand the essential characters, components, underlying geometry, proportions and ergonomic characteristics of objects and spaces. AIMS AND CONTENT LEARNING OUTCOMES The programme proposes a didactic approach aimed at enabling students to acquire appropriate expressive skills in the field of representation. The practical-experimental approach allows students to jointly develop research and graphic projects, progressively verifying the results. Particular care is devoted to the knowledge and control of objects, of different sizes, pursued through the graphic analysis of shapes, mechanisms and material colours. AIMS AND LEARNING OUTCOMES The didactic programme therefore starts from the need to significantly improve the student's manual dexterity, in order to give greater expressive confidence to one's graphic sign. Representation must become, in fact, an immediate tool to translate and communicate one's design thought effectively, whether it is still linked to the investigation of what already exists, or a source of inspiration for the realisation of new concepts. PREREQUISITES OUTPUT PROPEDEUTICITY TEACHING METHODS There will be a series of graphic EXERCITATIONS of direct application of the themes developed in the ex cathedra lectures, a FUNDAMENTAL EXERCISE at the end of the first part of the course and a FINAL EXERCISE structured as a graphic narrative of a design object that will have to be communicated, both two-dimensionally and three-dimensionally, by proportions, by sight and freehand. It will also be required that the perspective representation be rendered, i.e. accompanied by graphic information aimed at reproducing both the material of which the object in question is composed and its chromatic components. No. 100 hours divided as follows - No. 20 lectures/seminars on topics of descriptive geometry and representation techniques -Reviews - Verification of skills and expected deliverables: n.1 FINAL PROJECT TABLE AND RENDER IN A1 FORMAT END OF THE 1st SEMESTER EX-TEMPORE DRAWING TEST TO VERIFY COMPETENCE DELIVERY OF DRAWING TABLES DURING THE SEMESTER OF DESCRIPTIVE GEOMETRY, DRAWING TECHNIQUES TABLE, CD scans END OF 2nd SEMESTER EX-TEMPORE DRAWING TEST TO VERIFY COMPETENCE Delivery FINAL RENDER TABLE, scans cd FINAL EVALUATION: average exercises DELIVERY 1st and 2nd SEMESTER, mid-term tests, FINAL TABLE A1 SYLLABUS/CONTENT A series of graphic EXERCITATIONS will be conducted for immediate application of the themes developed in the ex cathedra lectures. The theoretical lessons will include an in-depth study of the following themes that will be applied on a practical level: - Representation techniques: pencil, pastels, ink, pen, pantone: hatching. - Descriptive geometry: orthogonal projections. Exercise of compositions of solids - Orthogonal projections: the true shape. Exercise representing the TRUE SHAPE of an object - Descriptive geometry: successive projections, object representation exercise - Descriptive geometry: orthogonal projection, interpenetrating solids. - Axonometric projections - Shadow theory - Descriptive geometry: perspective - Theory and practice of representation: structural theory of colours, perception, Gestald theory - Lettering and typeface poster - Analogue rendering of an advertising poster - Object survey for final paper - Lecture of object relief for final paper in a1 format - study of compositional schemes - Extempore test of life drawing at Ikea A FUNDAMENTAL EXERCISE at the end of the first part of the course and a FINAL EXERCISE structured as a graphic narrative of a design object that will have to be communicated, both two-dimensionally and three-dimensionally, by proportions, by sight and freehand. It will also be required that the perspective representation be rendered, i.e. accompanied by graphic information aimed at reproducing both the material of which the object in question is composed and its chromatic components. RECOMMENDED READING/BIBLIOGRAPHY T.E.Bertoldo, Tecnica Grafica, Ed. Atlas Istituto Italiano, Bergamo, 1971 L.Galloni (a cura di), Disegnare il Design, Ed.Hoepli, Milano, 2001. D.Sigona (a cura di), L'immagine oltre il Design, ED.Alinea, Firenze, 2008. I.Medola, M.Petri, Free Hand Design, Hoepli, Milano, 2014. TEACHERS AND EXAM BOARD GIULIA PELLEGRI Ricevimento: Receiving by appointment via e-mail request giulia.pellegri@unige.it Exam Board GIULIA PELLEGRI (President) SARA ERICHE LESSONS LESSONS START https://corsi.unige.it/9274/p/studenti-orario Class schedule The timetable for this course is available here: Portale EasyAcademy EXAMS EXAM DESCRIPTION Analogical graphical elaborations, oral The final assessment consists of the average of the individual assessments of the first and second semesters; two exams; final paper in A1 format To taking part in the written exam, you must register at least two days before the exam date on the website https://servizionline.unige.it/studenti/esami/prenotazione ASSESSMENT METHODS Intermediate deliveries of first- and second-semester graphics; two ex tempore verifications; Final Graphic Board. Exam schedule Data appello Orario Luogo Degree type Note 20/01/2025 14:30 GENOVA Laboratorio 07/07/2025 14:30 GENOVA Laboratorio