AIMS AND CONTENT

LEARNING OUTCOMES

The course is focused on strategic management and the decision-making process. It aims to deepen the contents of business and corporate strategies. It analyzes the formulation, implementation, ex-ante, and ex-post evaluation of the strategy. 

AIMS AND LEARNING OUTCOMES

The teaching aims, in particular, to acquaint students with:
- the enterprise's ability to create value
- business and corporate strategies
- the application of the business model (Canvass)
- the methods of strategy implementation
- the tools for strategy evaluation
Learning outcomes.
- Knowledge and Understanding. Students will acquire adequate knowledge and effective understanding of the main forms of business governance.
- Ability to apply knowledge and understanding. Students will be able to apply the acquired knowledge in solving problems related to different models of corporate governance. In particular, on: who governs, how and why; relationships between ownership and control; different types of share ownership and management; governance and corporate bodies; and conflicts of interest.
- Autonomy of judgment. Students will be able to use both conceptually and operationally the knowledge acquired with autonomous judgment and skill in different application contexts.
- Communication skills. Students will acquire the typical technical language of management to communicate clearly and "professionally" with possible technical and other interlocutors. The didactic approach of the course also involves the active participation of students through activities both during and after class.
- Learning skills. Students, gathered in groups, will study a business case from the perspective of corporate, business, and governance strategies. The Canvass business model will be used as an analysis tool for each enterprise studied. Each case will be presented and discussed by each group during the exam.

TEACHING METHODS

Lectures, exercises in the classroom or on an online teaching platform, and company testimonials. Part of the lecture hours will be devoted to the development of group work for the purpose of applying the knowledge gained in the classroom.

Students who have valid certification of physical or learning disabilities on file with the University and who wish to discuss possible accommodations or other circumstances regarding lectures, coursework and exams, should speak both with the instructor and with Prof. Serena Scotto (scotto@economia.unige.it), the Department’s disability liaison.

SYLLABUS/CONTENT

1. Strategy and value creation;

2. Strategy and corporate governance 

3. From strategic options to corporate strategy 

4. The strategy of vertical integration 

5. The diversification strategy 

6. The strategy of internationalization 

7. Crisis and strategies for corporate recovery 

8. The ways in which strategies are implemented 

9. The formulation of strategy 

10. The evaluation of the strategy 

RECOMMENDED READING/BIBLIOGRAPHY

Genco P. and Penco L. (2017) La gestione Strategica dell’Impresa. Le strategie di corporate, Giappichelli Editore.

TEACHERS AND EXAM BOARD

LESSONS

LESSONS START

September 2024 (first semester)

Class schedule

The timetable for this course is available here: Portale EasyAcademy

EXAMS

EXAM DESCRIPTION

Oral examination, separated into attending and non-attending students.
 

ASSESSMENT METHODS

The examination for attending students is based on the assessment of group work. More information is provided on AulaWeb.
The exam for non-attending students covers all topics covered in the indicated textbook.

FURTHER INFORMATION

The examination for attending students is based on the assessment of group work. More information is provided on AulaWeb.
The exam for non-attending students covers all topics covered in the indicated textbook.