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Overview

Info 2024/2025

Degree type MASTER'S DEGREE
Duration 2 years
CFU 120
Class LM-12
DESIGN
Access Free access
Locations GENOVA
Language Italian
Teaching mode In-person
Head of programme MASSIMO SALE-MUSIO
Department DIPARTIMENTO ARCHITETTURA E DESIGN
Taxes and fees From 0 to 3,000 a year. Find out if you qualify for grants ed exemptions
Student exchange International destinations and partners
Contacts Read more here
Orari delle lezioni EasyAcademy
Documents
Information about this Course for previous years is available here DESIGN DEL PRODOTTO E DELL'EVENTO 9007

The course in brief

Presentation

Event is one of the most frequently used words in current events: it indicates actions, periods, performances, cultural manifestations. The event is a dissemination process and a link between the product understood as a commodity and the product understood as a cultural asset; it is an activity serving a supply chain or a territory.

The Master's Degree Course in Product and Event Design trains product designers, communication designers, brand designers, event designers and evolves the figure of the designer into a global consultant, capable of coordinating the entire process from conception to distribution and image dissemination.

Learning by doing

Training is integrated with production realities through seminar activities, company visits and internships, and workshops on current industry topics.

Professional outlets

Public and private product and service companies, design firms and companies, freelancers.

Public institutions, communication agencies, cultural and museum institutions.

What you will learn

problem solving

through shaping, building visions and scenarios

getting your hands dirty

realising products and installations at events and exhibitions

the value of beauty

through aesthetics, the social history of art, contemporary design theories

working in a group

relate with other professionals and other disciplines

read the project

learning to recognise how things are made and why, knowing how to choose

the prosev method

The product-service-event relationship with experiences in workshops

managing a design process

working for real clients as engines of contamination between languages and techniques

brand design

The identity of a product or territory defines its credibility and reputation

to communicate is to tell a story

Instruments and techniques of communication, digital and multimedia design

Did you know that...

The link between product, service and event is studied

Creativity and rationality are the two poles around which the design process revolves

The course environment is international, students come from different countries

You study and work in groups, learning to share and relate with others

You will deal with real clients, have the opportunity to meet guests from companies and institutions

Doing is the way we propose to learn, to know, to think

Contents

Event is a dissemination process, it is a link between the product understood as a commodity and the product understood as a cultural asset, it is an activity serving a supply chain or a territory.

The design of a product or event requires a variety of knowledge: history of design, representation techniques and communication tools, evolution of materials, transformation technologies, semantics, sociology, social and ethical implications of the project.

Where we are

Department of Architecture and Design DAD
Stradone di Sant'Agostino 37
16123 Genoa

Read more

Polytechnic Single Student Desk 
Stradone S. Agostino 37, Genoa
studenti.poli@unige.it

Orientation
orientamentodad@unige.it

Commissions-and-referents