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News and Events

Info 2023/2024

Duration 2 years
CFU 120
Class LM-12
Classe delle lauree magistrali in DESIGN (DESIGN)
Access Free access
Locations GENOVA
Language Italian
Teaching mode Frontale
Head of programme MASSIMO SALE-MUSIO
Taxes and fees From 0 to 3,000 a year. Find out if you qualify for grants ed exemptions
Student exchange International destinations and partners
Contacts Read more here
Information about this Course for previous years is available here DESIGN DEL PRODOTTO E DELL'EVENTO 9007

The course in brief


Event is one of the most in-use words in current affairs: it indicates actions, periods, performances, cultural events. The event is a popularizing process and a link between the product understood as a commodity and the product understood as a cultural good; it is an activity serving a supply chain or a territory.

The Master's degree program in Product and Event Design trains product designers, communication designers, brand designers, and event designers and evolves the figure of the designer to a global consultant, capable of coordinating the entire process from conception to distribution and image dissemination.

Learning by doing

Training is integrated with production realities through seminar activities, company visits and internships, and workshops on current industry issues.

Professional outlets

Public and private product and service companies, design firms and companies, freelancers.

Public institutions, communication agencies, cultural and museum institutions.

What you will learn

problem solving

through shaping, building visions and scenarios


get your hands dirty

realizing products and installations at events and demonstrations

the value of beauty

through aesthetics, social history of art, contemporary design theories



relate with other professions and other disciplines


read the project

learn to recognize how things are made and why, know how to choose

the prosev method

The product-service-event relationship with experiences in workshops

manage a design process

working for real clients as engines of contamination between languages and techniques


brand design

the identity of a product or territory defines its credibility and reputation


to communicate is to tell a story

Instruments and techniques of communication, digital and multimedia design

Did you know that.

The link between product, service and event is studied


Creativity and rationality are the two poles around which the design process revolves


The course environment is international, students come from different countries


You study and work in groups, learning to share and relate with others


You will deal with real principals, have the opportunity to meet guests from businesses and institutions


Doing is the way we propose to learn, to know, to think



Event is a popularizing process, it is link between the product understood as a commodity and the product understood as a cultural good, it is an activity serving a supply chain or a territory.

Product or event design requires a variety of knowledge: design history, representation techniques and communication tools, evolution of materials, transformation technologies, semantics, sociology, social and ethical implications of design.

Where we are

Department of Architecture and Design DAD
Stradone di Sant'Agostino 37
16123 Genoa

Read more

Polytechnic Student One-stop Shop 
. Stradone S. Agostino 37, Genoa