The course provides knowledge and skills for the management and governance of tourist destinations. It also explores the role and tools of destination marketing, in its strategic and operational dimensions.
At the end of the course the student will be able to: • understand the dynamics of the tourist market • analyze the characteristics of tourist destinations • identify the components of the tourist destination, the relationships between them and the government mechanisms • analyze the behavior of the tourist consumer • design a marketing strategy for the tourist destination, combining traditional and innovative tools
Lectures are integrated with seminars with practitioners and individual/group works.
Attendance is not compulsory.
Students who have valid certification of physical or learning disabilities on file with the University and who wish to discuss possible accommodations or other circumstances regarding lectures, coursework and exams, should speak both with the Department’s or the School’s disability liaison.
Attending student should study
Not-attending students should study
Ricevimento: In Genoa: on Thursdays at 10 a.m. at the Department of Economics (first floor, room 1041); students are invited to send an email to schedule a meeting. In Imperia: on Tuesdays at 4 p.m. during the first semester; check in Aulaweb in the second semester Online meetings are also available, on request.
October 2025.
The timetable for this course is available here: EasyAcademy
Written test in Italian language with open-ended questions.
The exam assesses the level of knowledge and understanding of the course contents, together with the student’s capability of developing independent thinking about the implications on tourism destinations management and development.
Ask the professor for other information not included in the teaching schedule.
