CODE 114226 ACADEMIC YEAR 2025/2026 CREDITS 6 cfu anno 1 VALORIZZAZIONE DEI TERRITORI E TURISMI SOSTENIBILI 11923 (LM-80 R) - GENOVA SCIENTIFIC DISCIPLINARY SECTOR SECS-P/08 LANGUAGE Italian TEACHING LOCATION GENOVA SEMESTER 1° Semester MODULES Questo insegnamento è un modulo di: ECONOMY AND MANAGEMENT OF SUSTAINABLE TOURISM AIMS AND CONTENT LEARNING OUTCOMES The course provides knowledge and skills for the management and governance of tourist destinations. It also explores the role and tools of destination marketing, in its strategic and operational dimensions. AIMS AND LEARNING OUTCOMES At the end of the course the student will be able to: • understand the dynamics of the tourist market • analyze the characteristics of tourist destinations • identify the components of the tourist destination, the relationships between them and the government mechanisms • analyze the behavior of the tourist consumer • design a marketing strategy for the tourist destination, combining traditional and innovative tools TEACHING METHODS Lectures are integrated with seminars with practitioners and individual/group works. Attendance is not compulsory. Students who have valid certification of physical or learning disabilities on file with the University and who wish to discuss possible accommodations or other circumstances regarding lectures, coursework and exams, should speak both with the Department’s or the School’s disability liaison. SYLLABUS/CONTENT Structural and trend elements of tourism The elements of a tourist destination: tourists, attractions, services and companies Destination management and local governance: the role of DMO The relationships between the actors in the destination The analysis of tourist demand and the tourism behaviour The evolution of a tourist destination and the sustainability issues Destination marketing Online and web destination marketing RECOMMENDED READING/BIBLIOGRAPHY Attending student should study Martini U. (2017) (Ed.), Management e marketing delle destinazioni turistiche territoriali, McGraw Hill, Milano chapters to study will be reported after each class further readings available on Aulaweb Power Point handouts (available on Aulaweb) and students' notes Not-attending students should study Martini U. (2017) (Ed.), Management e marketing delle destinazioni turistiche territoriali, McGraw Hill, Milano the entire book must be studied further readings available on Aulaweb TEACHERS AND EXAM BOARD RICCARDO SPINELLI Ricevimento: In Genoa: on Thursdays at 10 a.m. at the Department of Economics (first floor, room 1041); students are invited to send an email to schedule a meeting. In Imperia: on Tuesdays at 4 p.m. during the first semester; check in Aulaweb in the second semester Online meetings are also available, on request. LESSONS LESSONS START October 2025. Class schedule The timetable for this course is available here: Portale EasyAcademy EXAMS EXAM DESCRIPTION Written test in Italian language with open-ended questions. ASSESSMENT METHODS The exam assesses the level of knowledge and understanding of the course contents, together with the student’s capability of developing independent thinking about the implications on tourism destinations management and development. FURTHER INFORMATION Ask the professor for other information not included in the teaching schedule. Agenda 2030 - Sustainable Development Goals Quality education Decent work and economic growth Industry, innovation and infrastructure Sustainable cities and communities Responbile consumption and production
